Analyst, Campaign Analytics

6 days ago

Lagos, Lagos, Nigeria Standard Bank Full time ₦3,500,000 - ₦7,000,000 per year

Job Overview

Business Segment: Personal & Private Banking

Location: NG, LA, Lagos, Walter Carrington Crescent

Job Type: Full-time

Job Ref ID: A-0001

Date Posted: 11/5/2025

Job Description

To develop and maintain campaign models in line with business requirements, fit for purpose and ensure that they perform at optimal levels.

Key responsibilities

Analyse model performance in line with agreed model design principles and recommends appropriate amendments to ensure that model delivers as per model design principles.

Build models that are fit for purpose and operate within performance metrics.

Develop new models (e.g., propensity, churn, micro segmentation, contact-ability, response, etc.) for campaign analytics that deliver value and/or improve on prior model.

Optimise future model performance (take up rate, environmental climate, business strategy, model drifts, etc.) against business strategy and actual model performance.

Evaluate the appropriateness of models for relevant campaigns and take into consideration the business problem against data nuances.

Qualifications

University Degree in Mathematical Sciences/Engineering/Computer Science/Data Science

Experience

3-4 years' experience in advanced analytics, combined with sufficient knowledge of products and customer behaviour in a financial services environment. Significant exposure to propensity, attrition, CRM and leads management, next-best action and segmentation models, as well as behavioural analysis.

Proficiency in SQL and Database Management

Additional Information

Behavioural Competencies:

Adopting Practical Approaches

Checking Things

Conveying Self-Confidence

Developing Expertise

Embracing Change

Examining Information

Following Procedures

Technical Competencies:

Product Knowledge (Business Banking)

Product and Services Knowledge

Risk Awareness

Business Process Design

Data Integrity

Please note: All our recruitment processes comply with the applicable local laws and regulations. We will never ask for money or any from of payment as part of our recruitment process. If you experience this, please contact our Fraud line on or

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