Category Marketing Manager OTC

7 days ago


Lagos, Lagos, Nigeria Reckitt Full time ₦4,500,000 - ₦9,000,000 per year

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Are you ready to take the reins and push boundaries in the world of marketing? We're looking for a Category Manager who can breathe life into our products and tell compelling stories that captivate our diverse audience. At Reckitt, you'll harness your marketing expertise to craft strategies that resonate across markets and drive significant growth. It's a chance to lead with creativity and insight, and to thrive within a culture that values the exchange of ideas and rewards initiative.

Your responsibilities
  • Develop a clear vision for the Self care and Intimate Wellness categories at sub-Saharan Africa level in line with regional and global strategic imperatives.
  • Lead the development and implementation of the annual business plan, monitor performance and competitor activity and recommend adjustments to the marketing mix.
  • Deliver a product development programme to generate consistent sales and profit growth
  • Coach and develop the team into truly exceptional marketers
  • Develop Communication plan for healthcare professionals and drive omnichannel strategy for healthcare professional engagement
  • Align Coverage cycle and detailing Matrix for Medical Sales team
  • Co-ordinate the development and maintenance of effective local Sales/Marketing interface to ensure effective execution of business plans
  • Lead, where appropriate, the selection of local external Service Agencies and to develop and manage professional working relationships
The experience we're looking for
  • Leadership: people management and development
  • Strategic Planning and Monitoring ability: leads in the development of portfolio strategy. Proactively collect and analyse relevant data and, where necessary, seek new data sources to identify opportunities for corrective action and growth.
  • Innovation & Creativity: Champion product development process and business improvement to ensure quick responses to changes in consumer needs
  • Engages and Influences HCPs and KOLs: Identifies new opportunities to build the credibility and relationships with HCPs towards mutual long- & short-term gains.
  • End to end consumer, shopper and or HCP Journeys and manages audiences in a holistic manner.
  • Collaboration and commercial Rigor: Collaborates with and aligns internal and external stakeholders to ensure plans and projects get the needed support
  • Min 8-10 years of marketing experience, and must be able to demonstrate outstanding marketing skills developed within the Pharma/FMCG environment
  • First degree in Pharmacy, Biological sciences, or social Sciences. An MBA or second degree in a Business/Health related field is an added advantage
What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.


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