Senior Sales
1 month ago
Key Responsibilities
- Responsible for Overall Sales & Marketing performances.
- Responsible for developing, Implementing, and Executing strategic Marketing plans in order to attract potential customers and retain existing ones.
- Role involves managing and leading Team to ensure delivery of the company's marketing strategy across the full marketing mix.
- Performs Sales duties and lead Sales Teams to achieve sales goals, includes setting Sales goals to Training, Support to achieve goals.
- Developing and executing strategic marketing plans for your brand
- Overseeing the management of a marketing team
- Conducing market research to identify opportunities for promotion and growth
- Collaborating with sales, PR, and product development teams
- Coordinating marketing projects from start to finish
- Organizing and managing marketing operations to improve efficiency
- Managing budget allocation for marketing projects
The Successful Applicant must have Proven Achievements
- Proven marketing experience in the FMCG industry within a matrix organization
- Line management experience is desirable
- Exceptional communication and organizational skills
- Demonstrable experience in managing Profit & Loss
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- A strong commercial acumen
- Excellent understanding of market research techniques, data analysis, and statistics
Principal Accountabilities
Sales Volume
- Manage assigned region to deliver monthly/yearly value and volume targets
- Achieve region performance growth
Customer Management
- Responsible for primary sales and ensure range selling to distributors Achieve distributor’s performance growth
- Establish maintain and expand distributor base
- Set monthly targets/objective for distributors and manage them for success
- Ensure weekly performance tracking/review of distributors
- Manage assigned key accounts
Redistribution & Retail Development
- Develop & drive redistribution strategy to ensures Direct push of Distributor’s volume to wholesalers and retailers.
- Drive effective coverage of all wholesale and retail outlets.
- Monitor, report and develop strategies to counter competitor’s activities in trade.
People Management
- Monitor Team performance and drive to achieve targets
- Achieve continuous Training and field coaching of Team members
Market Development
Job Experience
Educational Qualification:
- MBA in Sales & Marketing, with more than 12-15 Years of work Experience in FMCG/Processed Foods Sales and Marketing Background from Nigeria Domestic & Export Markets.
Key Capabilities
- Creative Strategies, Strategic Planning & Marketing Strategy Development
- Executive Leadership
- Leadership and People Development
- Communications Strategies
- Drive Annual Planning
- Social Media /Digital Marketing
- Advertising Strategy
- Performance Tracking and Evaluations
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