Senior Sales

1 month ago


Lagos, Nigeria Sunbeth Global Concepts SGC Full time

Key Responsibilities

  • Responsible for Overall Sales & Marketing performances. 
  • Responsible for developing, Implementing, and Executing strategic Marketing plans in order to attract potential customers and retain existing ones. 
  • Role involves managing and leading Team to ensure delivery of the company's marketing strategy across the full marketing mix.
  •  Performs Sales duties and lead Sales Teams to achieve sales goals, includes setting Sales goals to Training, Support to achieve goals. 
  • Developing and executing strategic marketing plans for your brand 
  • Overseeing the management of a marketing team 
  • Conducing market research to identify opportunities for promotion and growth 
  • Collaborating with sales, PR, and product development teams 
  • Coordinating marketing projects from start to finish 
  • Organizing and managing marketing operations to improve efficiency 
  • Managing budget allocation for marketing projects 

The Successful Applicant must have Proven Achievements 

  • Proven marketing experience in the FMCG industry within a matrix organization 
  • Line management experience is desirable 
  • Exceptional communication and organizational skills 
  • Demonstrable experience in managing Profit & Loss 
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing 
  • A strong commercial acumen 
  • Excellent understanding of market research techniques, data analysis, and statistics 

Principal Accountabilities

Sales Volume

  • Manage assigned region to deliver monthly/yearly value and volume targets
  • Achieve region performance growth 

Customer Management 

  • Responsible for primary sales and ensure range selling to distributors Achieve distributor’s performance growth 
  • Establish maintain and expand distributor base 
  • Set monthly targets/objective for distributors and manage them for success 
  • Ensure weekly performance tracking/review of distributors 
  • Manage assigned key accounts 

Redistribution & Retail Development 

  • Develop & drive redistribution strategy to ensures Direct push of Distributor’s volume to wholesalers and retailers. 
  • Drive effective coverage of all wholesale and retail outlets. 
  • Monitor, report and develop strategies to counter competitor’s activities in trade. 

People Management 

  • Monitor Team performance and drive to achieve targets 
  • Achieve continuous Training and field coaching of Team members 

Market Development

Job Experience

Educational Qualification: 

  • MBA in Sales & Marketing, with more than 12-15 Years of work Experience in FMCG/Processed Foods Sales and Marketing Background from Nigeria Domestic & Export Markets. 

Key Capabilities

  •  Creative Strategies, Strategic Planning & Marketing Strategy Development 
  • Executive Leadership 
  • Leadership and People Development 
  • Communications Strategies 
  • Drive Annual Planning 
  • Social Media /Digital Marketing 
  • Advertising Strategy 
  • Performance Tracking and Evaluations 


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