Senior Sales

1 month ago


Lagos, Lagos, Nigeria Sunbeth Global Concepts SGC Full time

Key Responsibilities

  • Responsible for Overall Sales & Marketing performances.
  • Responsible for developing, Implementing, and Executing strategic Marketing plans in order to attract potential customers and retain existing ones.
  • Role involves managing and leading Team to ensure delivery of the company's marketing strategy across the full marketing mix.
  • Performs Sales duties and lead Sales Teams to achieve sales goals, includes setting Sales goals to Training, Support to achieve goals.
  • Developing and executing strategic marketing plans for your brand
  • Overseeing the management of a marketing team
  • Conducing market research to identify opportunities for promotion and growth
  • Collaborating with sales, PR, and product development teams
  • Coordinating marketing projects from start to finish
  • Organizing and managing marketing operations to improve efficiency
  • Managing budget allocation for marketing projects

The Successful Applicant must have Proven Achievements

  • Proven marketing experience in the FMCG industry within a matrix organization
  • Line management experience is desirable
  • Exceptional communication and organizational skills
  • Demonstrable experience in managing Profit & Loss
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • A strong commercial acumen
  • Excellent understanding of market research techniques, data analysis, and statistics

Principal Accountabilities

Sales Volume

  • Manage assigned region to deliver monthly/yearly value and volume targets
  • Achieve region performance growth

Customer Management

  • Responsible for primary sales and ensure range selling to distributors Achieve distributor's performance growth
  • Establish maintain and expand distributor base
  • Set monthly targets/objective for distributors and manage them for success
  • Ensure weekly performance tracking/review of distributors
  • Manage assigned key accounts

Redistribution & Retail Development

  • Develop & drive redistribution strategy to ensures Direct push of Distributor's volume to wholesalers and retailers.
  • Drive effective coverage of all wholesale and retail outlets.
  • Monitor, report and develop strategies to counter competitor's activities in trade.

People Management

  • Monitor Team performance and drive to achieve targets
  • Achieve continuous Training and field coaching of Team members

Market Development

Job Experience

Educational Qualification:

  • MBA in Sales & Marketing, with more than 12-15 Years of work Experience in FMCG/Processed Foods Sales and Marketing Background from Nigeria Domestic & Export Markets.

Key Capabilities

  • Creative Strategies, Strategic Planning & Marketing Strategy Development
  • Executive Leadership
  • Leadership and People Development
  • Communications Strategies
  • Drive Annual Planning
  • Social Media /Digital Marketing
  • Advertising Strategy
  • Performance Tracking and Evaluations


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