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Digital Marketing Strategist

3 months ago


Lagos, Lagos, Nigeria Promasidor Full time

Job Objectives

  • The ideal Digital Marketing Strategist will have a passion for all things digital and will be responsible for developing, implementing, and managing our overall digital marketing strategy.
  • You will oversee a team of digital marketing professionals and working closely with other departments to ensure that all digital marketing efforts are aligned with the company's goals and objectives.

Key responsibilities

  • Develop and implement a comprehensive digital marketing strategy that includes SEO, PPC, social media, email marketing, content marketing, and other digital channels.
  • Work closely with a team of digital marketing professionals, providing guidance, support, and mentoring as needed.
  • Work closely with the sales, product, and content teams to ensure that all digital marketing efforts are aligned with the company's goals and objectives.
  • Monitor and analyse the performance of all digital marketing campaigns, making adjustments as needed to improve performance.
  • Stay up-to-date with the latest digital marketing trends and technologies, sharing your knowledge and insights with the team.
  • Manage the digital marketing budget, ensuring that all campaigns are delivered on time and within budget.
  • Identify new opportunities for growth and improvement, developing and executing plans to capitalize on them.

Job Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • Proven track record of success in developing and executing successful digital marketing campaigns across multiple channels.
  • Strong leadership and team management skills, with a proven ability to motivate and inspire a team.
  • Excellent analytical and problem-solving skills, with the ability to make data-driven decisions.
  • Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
  • In-depth knowledge of SEO, PPC, social media, email marketing, content marketing, and other digital marketing channels.
  • Experience managing a digital marketing budget and delivering campaigns on time and within budget.
  • Ability to thrive in a fast-paced, deadline-driven environment.

Experience

  • At least 5years of experience in digital marketing, with a focus on strategy development and management.

Knowledge & skills

  • Develop and implement a comprehensive digital marketing strategy that includes SEO, PPC, social media, email marketing, content marketing, and other digital channels. Excellent analytical and problem-solving skills, with the ability to make data-driven decisions Computer skills – Experience managing a digital marketing budget and delivering campaigns on time and within budget. Proficient in Microsoft Word, Excel and Outlook, comfortable learning computer systems and programs.

Personal Attributes

  • High level of interpersonal skills
  • Decision making
  • Time management
  • Good listener
  • Self-motivated
  • Leadership Ability
  • Collaboration