Expansion Manager
3 weeks ago
Growth Responsibilities:
- Spearhead growth initiatives, identifying and exploiting new channels for user acquisition and market penetration.
- Analyze data to drive strategy, focusing on metrics like CAC, LTV, and funnel conversion rates.
- Implement and refine SEO/SEM strategies to maximize online visibility.
- Lead A/B testing and other data-driven experiments to optimize growth.
- Collaborate with product development for feature enhancements based on user feedback and market demands.
Marketing Responsibilities:
- Develop and execute a comprehensive marketing strategy that aligns with business objectives.
- Manage all aspects of marketing operations, including digital, content, social media, and email marketing.
- Create compelling narratives and campaigns that resonate with diverse audiences.
- Oversee brand management and public relations efforts to enhance brand recognition and loyalty.
- Budget management and resource allocation to maximize marketing ROI.
Qualifications:
- 4-6 years of experience in growth and marketing roles within a tech-focused environment.
- Demonstrated proficiency in leveraging new-age tools, including AI, for marketing and growth purposes.
- Experience in a fast-paced startup is highly desirable.
- Background in the health industry is a plus but not essential.
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