Regional Marketing Specialist

1 month ago


Lagos, Lagos, Nigeria Moniepoint Incorporated Full time

ABOUT THE COMPANY

Moniepoint is a global business payments and banking platform and recently became QED Investors' first investment in Africa. We are the partner of choice for over 600,000 businesses of all sizes, powering the dreams of SMBs and providing them with equal access to the tools they need to grow and scale.

Moniepoint Incorporated (formerly TeamApt Inc.) was founded with the vision to create a society where everyone experiences financial happiness. We are the parent company of TeamApt Limited, a Central Bank of Nigeria (CBN) licensed Switch and Processor, and Moniepoint Microfinance Bank, a CBN-licensed Microfinance Bank.

JOB SUMMARY

Requirements 3-5 years of experience working in consumer sales or consumer marketing Business oriented with a strong entrepreneurship spirit A passion for measuring, evidence driven and return on investment obsessed Strong analytical skills, ability to draw conclusions connecting multiple sources of quantitative and qualitative information, and capacity to understand and work with complex marketing levers you have never worked before. Experience with ATL media is a plus Outstanding verbal communication and stakeholder management skills. Team management and people development skills. An empathetic, inclusive and curious attitude.

RESPONSIBILITIES

Job Summary In the role of Regional Marketing Specialist, you will take charge of growing Moniepoint in your region, driving the adoption of Moniepoint products and services and building preference and top of mind to achieve market leadership. We are looking for a professional with a deep local knowledge for consumer behaviour and consumer preferences, who understands the local cultural nuances and can communicate to customers of all incomes and education levels, in urban and rural areas, in a way that resonates with them.Roles & Duties Execute Moniepoint local marketing plan, adapting the national playbook to local needs. Lead local marketing activation and manage/optimize content to deliver on the agreed growth goals. Organize or manage Moniepoint activations during local events such as fairs, markets, concerts, cultural events Work together with cross-functional teams, such as CRM, Performance Marketing, Data Analysts, Consumer Research and Brand/Creative to run and assess your investments. Actively collaborate with the sales team and support them tactically to acquire customers from direct sales Manage the local marketing budget Build weekly and monthly reports to inform on business performance, providing the appropriate visibility to the Marketing Director and other senior management.

REQUIRED SKILLS

Market research, intelligence, Competitor and market analysis, Brand management, Business development, Advertising, Marketing

REQUIRED EDUCATION

Bachelor's degree



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