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Regional Marketing Specialist

3 months ago

Lagos, Lagos, Nigeria Canonical Full time

JOB SUMMARY

What we are looking for in you:Experience in B2B marketing for enterprise IT products, SaaS experience...Experience working with the Americas market including the US, Canada and Latin America preferredExcellent academic results, with Bachelor's or equivalent in Business, Marketing, or STEMExcellent verbal, written, presentation skills in EnglishHands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing resultsGrowth mindset - enthusiasm for challenges and work ethic with a 'can do' attitudeObjectivity and openness to others' views while continuously building a positive team spiritProven ability to prioritise and meet deadlines without sacrificing quality

RESPONSIBILITIES

What your day will look like:Develop and execute go-to-market strategy for certain industries within the Americas regionSet relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basisBuild organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical's brand look & feelOwn webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streamingWork with the CRM Team to attract, convert, engage and communicate with new and existing audiences Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordinglyCollaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategyWe expect members of the Canonical marketing team to be excellent communicators who are at ease working with a complex mix of engineers, product managers, sales representatives and executives.

REQUIRED SKILLS

Product knowledge, Market research, intelligence, Presentation skills, Corporate communications, Marketing

REQUIRED EDUCATION

Bachelor's degree