Senior Marketing Specialist
2 months ago
ABOUT THE COMPANY
POLARIS DIGITECH LIMITED is a well-run company of professionals set on impacting on the planning and implementation of Rural and Urban Development and Business Solutions in Nigeria through the development and deployment of Geo-information Management Systems. We are professionals in the fields of Geographic Information System, Information Technology, Geo-informatics, Surveying and Remote Sensing. PDL is a wholly Nigerian company with 30 professionals and over 250 project personnel, and more than 35 corporate clients. Our services aim to ensure timely and successful completion of government and commercial industry projects.
JOB SUMMARY
Requirements Bachelors degree in Marketing, Communications, Business Administration or related field. Background in GIS is and added advantage. Minimum of 3 years of experience in digital marketing and technology marketing, preferably in a technology focused company . Proficiency in digital marketing analytics tools, such as Google Analytics, Adobe Analytics or similar platforms. Relevant certifications in digital marketing are desirable.How to ApplyInterested and qualified candidates should send their CV to: the provided email address using the Job Title as the subject of the mail.Note: Only candidates resident in Lagos can apply
RESPONSIBILITIES
Develop and execute comprehensive digital marketing strategies to achieve company objectives, including brand awareness, lead generation and customer acquisition. Manage all aspects of digital marketing campaigns, Including but not limited to SEO,SEM,email marketing, social media marketing and display advertising. Analyse campaign performance metrics and KPIs to track and optimize campaign effectiveness, ensuring ROI and continuous improvement. Conduct market research and competitor analysis to identify trends, opportunities and best practices in the industry. Collaborate with cross-functional teams including software & technical to align digital marketing efforts with overall business goals .
REQUIRED SKILLS
Market research, intelligence, Brand management, Business development, Business intelligence, Advertising, Marketing
REQUIRED EDUCATION
Bachelor's degree
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