Business Development Officer

We are looking for a strategic and driven Business Development Officer to lead revenue expansion across B2C and B2B channels. This role drives growth marketing, partnership development, and strategic sales to accelerate FriendnPal’s impact and income. You will drive both user acquisition and high-value collaborations, working closely with the CEO and supporting the sales and digital marketing teams. The ideal candidate is a self-starter who thrives on closing deals, forging strategic relationships, and opening doors that fuel company growth.
Key Responsibilities:
Growth Strategy & Funnel Optimization
Own and execute customer and worker growth strategies across online and offline channels.
Build and manage a strong pipeline of prospects through cold outreach, inbound queries, and referrals.
Monitor the entire funnel from awareness to conversion and retention, especially across WhatsApp, referral flows, and social media.
Lead growth experiments, user campaigns, and performance reviews with the marketing associate.
Business Development & Partnerships
Identify and pursue new business opportunities across individuals, businesses, estates, and institutions
Pitch our service offerings to HR teams, companies, cooperatives, schools, and estates to drive growth.
Develop strategies to expand the customer base and service offerings.
Lead B2B sales for our products and services and increase revenue.
Develop and customize proposals, partnership decks, and documentation, attend meetings, and follow up to close partnerships.
Manage and nurture key external relationships from onboarding to renewal and satisfaction for long-term growth.
Team Coordination
Work closely with the Sales Associate to ensure warm leads are converted efficiently.
Collaborate with the Digital Marketing Associate to align content with growth goals.
Set clear goals, KPIs, and performance reporting for campaigns, partnerships, and outreach
Market Intelligence & Revenue Optimization
Research, analyze, and track market trends, competitor activity, and customer insights to guide strategy.
Recommend and test pricing strategies and new business models across our product lines.
Explore expansion opportunities (new locations, bundles, seasonal offers, etc.)
Reporting & Strategy
Provide weekly growth and business development reports with data-backed recommendations.
Participate in strategic planning with the CEO and leadership team.
Represent FriendnPal at relevant industry events, exhibitions, networking opportunities pitch sessions, or community activations as needed.
Build relationships with key ecosystem stakeholders including accelerators, grant bodies, real estate developers, cooperatives, and trade associations.
What We are Looking For
Experience & Skills
2–4 years of experience in business development, startup growth, sales, or partnership roles (preferably in tech, healthcare, mental health, service delivery, or HRTech sectors).
Proven track record of closing partnerships and driving user/customer growth and retention in a startup or fast-paced environment.
Strong presentation, negotiation, and speaking and written communication skills (pitching, decks, proposals).
Comfortable using tools like CRM tools, Google Workspace, Notion, Clickup, Trello, Canva, HubSpot, WhatsApp for Business, etc.
Excellent research, documentation, and proposal development skills.
Understanding of funnel-based marketing, digital engagement, and customer acquisition.
Traits & Fit
You are entrepreneurial, resourceful, and results-driven.
You are a strategic thinker and bold executor.
You are excited by targets and love delivering measurable results.
You are confident in meetings with senior stakeholders and small business owners alike.
You are creative, proactive, and thrive independently.
You are passionate about solving big problems in the informal workforce or domestic service space.
Why Join Us
Take ownership of strategic projects and help shape the future of FriendnPal
Thrive in a fast-growing startup environment with room for leadership and innovation.
Build your portfolio with real impact stories and high-level collaborations.