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Senior Sales Manager
4 weeks ago
Industry: Real Estate/Luxury Property
Location: Lagos, Nigeria
Job Type: Full-Time
Budget: NGN 350,000 - NGN 450,000 Monthly.
Job Description (Summary):
As the Senior Sales Manager, you will drive the sale of the company's properties, ensure maximum profitability, and secure the best possible prices in the market. This role requires a strategic thinker with strong communication and leadership skills, deep Nigerian real estate market knowledge, and a proactive approach to business development
SALES AND CUSTOMER ACQUISITION
Selling properties of the company.
Lead efforts to identify and solicit potential clients for purchasing properties developed by the company.
Identify prospective customers using business directories, following leads from existing clients, and closing out on deals.
Generating clients leads to buy, sell, and invest in properties.
Conduct property inspections and site visits for prospective buyers.
Monitor and analyze real estate market conditions, trends, and prices, providing strategic advice to the company for sales generation and cost efficiency.
Establish and maintain relationships with agents, professional brokers, and HNI to identify and secure creditworthy buyers for the company's properties.
STRATEGIC PLANNING AND IMPLEMENTATION
Design and implement strategic sales plans to expand the company's customer base and ensure a strong market presence.
Ensure property listing information is regularly updated on the company's website and other platforms.
Organize and participate in property marketing events, open houses, and property launches, and represent the company at external conferences and events.
Collaborate with the marketing team to create and implement innovative marketing strategies that effectively reach target audiences.
Track sales data to ensure the company meets sales quotas.
CLIENT ADVISORY AND RELATIONSHIP MANAGEMENT
Advise buyers on the merits of properties, businesses, and terms of sale during inspections
Provide guidance and assist sellers and buyers in marketing and purchasing property for the right price under the best terms.
Counsel clients on market conditions, and prices.
Determine clients' needs and financial abilities to propose suitable solutions.
Maintain customer satisfaction by negotiating deals and providing exceptional service.
DOCUMENTATION AND REPORTING
Ensure homeowners complete necessary paperwork, including agency agreements, listing disclosures, and legal documents.
Submit daily reports detailing activities such as prospect visits, sales made, unit types, and next-day call plans.
Track all sales income, reconcile payment records with the finance team, and generate weekly inflow reports.
Maintain accurate and comprehensive records of all customer files, including sale agreements, KYC documents, payment receipts, and client correspondence.
Create and present sales performance reports.
Prepare and present quarterly financial statements to the Management team.
TEAM MANAGEMENT
Develop and implement strategic sales plans to achieve company goals and objectives.
Oversee and manage a team of sales representatives, providing guidance, support, and training to ensure their success.
Set sales targets and monitor team performance to ensure targets are met or exceeded.
Conduct regular sales meetings and training to motivate and educate the sales team.
Participate in team meetings and contribute to the overall success of the sales team.
OTHER DUTIES
Carry out any other assignments given by your Supervisor.
Continuously update and manage a comprehensive database of existing and new clients.
Key Performance Indicators
Number of properties sold per quarter.
Percentage of sales targets met or exceeded.
Average sales price achieved compared to market benchmarks.
Customer satisfaction ratings based on feedback from property buyers.
Percentage of repeat clients or referrals from satisfied customers.
Number of new clients or customers acquired through marketing efforts.
Success rate of converting leads into actual sales or leases.
Achievement of sales targets by the sales team.
Improvement in team members' performance metrics after training and development sessions.
Revenue generated from property sales and leases.
Inflow of payments received and timely reconciliation with the Finance team.
Profit margin per sale compared to budgeted targets.
Success of marketing campaigns in generating leads and sales.
Timeliness and accuracy of sales reports and updates provided to senior management.
Completeness and organization of all sales-related documentation.
Effectiveness of market research in identifying new opportunities.
Success of strategic plans in enhancing sales and market presence.
Required Competencies:
Strong knowledge of real estate sales principles and practices.
Strong negotiation and influencing skills.
Ability to identify and convert business opportunities into sales.
In-depth understanding of the Nigerian real estate market, including pricing trends and regulations.
Excellent communication and interpersonal abilities.
Strong analytical thinking and problem-solving skills.
Knowledge of property research, marketing strategies, and promotional techniques.
Ability to work independently and within a team.
Effective leadership skills to manage and motivate a sales team.
Ability to conduct market analysis and develop strategic sales plans.
Strong time management and multitasking skills.
Organizational skills with keen attention to detail.
Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
Commitment to delivering excellent customer service.
Ability to develop and implement process improvements for sales efficiency.
Required Qualifications & Experience:
Bachelor's degree in a relevant field; a Master's degree is an added advantage.
Basic understanding of sales principles and customer service practices
Minimum of 7 years of recent work experience in a real estate sales role.
Proven track record in a sales-heavy role within the real estate industry.
Experience in property research and marketing.
Knowledge of legal requirements and documentation processes in real estate transactions.
Familiarity with market analysis.
In-depth knowledge of the Nigerian real estate market, including trends, pricing, and regulatory requirements.
Knowledge of marketing strategies and promotional techniques for real estate properties.
Strong negotiation and sales skills.
Ability to work independently and as part of a team.
Excellent communication and influencing skills, both oral and written.
Strong sales and time management abilities, capable of managing multiple priorities.
Proficiency in Microsoft Office Suite, particularly PowerPoint, Word, and Excel.
Strong analytical skills with the ability to conduct thorough market research and develop strategic plans.
Effective leadership skills with the ability to motivate and manage a sales team.
Strong interpersonal skills, capable of building and maintaining business relationships.