User Acquisition Specialist

3 weeks ago


Ikeja, Nigeria Betfigo Full time

• Design and implement online promotion plans based on market goals and user profiles, including but not limited to social media, search engines, email marketing, and content marketing.
• Acquire potential users and drive conversions to registered or paying users by utilizing various online channels, such as Twitter, TikTok, Facebook, Instagram, and other social media platforms.
• Use data analysis tools to monitor promotional effectiveness across channels, analyze key metrics like user acquisition cost and conversion rate, and adjust strategies based on data feedback to optimize the acquisition process.
• Plan and execute user growth initiatives, including online events, viral campaigns, and referral rewards to increase user engagement, retention, and repeat purchase rate.



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