Growth Marketing Director

1 day ago


Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time

About the Role

We are seeking a seasoned Growth Marketing Lead to oversee our entire marketing function, managing campaigns across digital, social, and traditional channels.

This role involves leading the marketing team, developing customer acquisition strategies, analyzing data to drive business decisions, and ensuring continuous optimization to meet growth targets.

Key Responsibilities

  • Lead and manage paid ad campaigns across digital platforms (Google Ads, social media, etc.).
  • Develop and implement SEO/SEM strategies to enhance online visibility.
  • Oversee email marketing and content marketing efforts to drive customer engagement and conversions.
  • Optimize campaigns to enhance customer acquisition across all digital touchpoints.
  • Develop and execute strategies for platforms such as Instagram, Facebook, TikTok, LinkedIn, and X to drive brand awareness and sales.
  • Maintain a consistent brand voice across social media channels.
  • Oversee the creation of high-quality content (images, videos, stories, reels, and articles).
  • Collaborate with influencers and partners to expand reach and engagement.
  • Monitor engagement metrics and refine strategies based on performance insights.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
  • Minimum of 4 years of experience in growth marketing, with proven success in both digital and traditional channels.
  • Strong track record of driving growth through data-driven decision-making and innovative campaigns.
  • Proficiency in SEO/SEM, social media platforms, digital ad tools, and analytics tools (e.g., Google Analytics).
  • Excellent communication, leadership, and project management skills.

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