Digital Marketing Specialist

4 days ago


Lagos, Lagos, Nigeria Bella Recruiter Full time

Bella Recruiter is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing division, you will play a pivotal role in driving marketing efforts for our retail division.

Purpose of the Job

The successful candidate will collaborate closely with the Group Marketing Team to align brand and marketing strategies, yet your primary focus will be tailoring campaigns and initiatives to suit the unique needs and objectives of the retail division.

Key Responsibilities:
  • Develop and Execute Marketing Strategies
  • Align Brand Attributes/Brand Management
  • Stakeholder Management
  • Content Creation and Management
  • Achieve operational SLA and KPIs for group marketing department
  • Enhance Customer Experience
Requirements:

To succeed in this role, you will require a Bachelor of Science in Advertising, Mass Communications, Public Relations, Journalism, or Marketing (minimum 2.1). Additionally, you should have 3-5 years of experience in marketing, preferably within the telecommunications/technology sector or advertising agency.

Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively, are essential. You should also have a strong understanding of marketing principles, branding strategies, and communication techniques.

You will need to execute marketing strategies across ATL and BTL channels, and have a strong understanding of content marketing to support sales and customer experience. Emerging consumer trends and identifying threats in competitive marketing are also important areas of focus.

Data-driven mindset and an understanding of key marketing metrics in measuring success are crucial. Experience developing marketing reports to showcase KPI achievements leveraging tools such as Excel and PowerPoint is also beneficial.



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