E-commerce Marketing Lead

4 days ago


Ikeja, Lagos, Nigeria Zenytal Properties Limited Full time

We are seeking a highly skilled E-commerce Marketing Lead to join our team at Zenytal Properties Limited. The ideal candidate will be responsible for developing and executing comprehensive e-commerce marketing strategies that drive high-quality leads across multiple channels.

The E-commerce Marketing Lead will be responsible for optimizing the company's e-commerce website and landing pages for search engines to improve organic traffic and lead generation. This includes conducting keyword research and implementing SEO best practices, performing technical SEO audits and fixing issues to enhance site performance, and improving website loading speed, mobile responsiveness, and UX/UI for better engagement.

In addition to SEO, the E-commerce Marketing Lead will plan and execute paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads) to drive conversions. This includes continuously monitoring and optimizing campaigns to maximize ROI, developing and testing different ad creatives, copy, and landing pages.

The successful candidate will also create and manage email campaigns targeted at prospects and existing customers, implement automated workflows to nurture leads through the sales funnel, analyze email performance, and optimize for higher engagement and conversions.

Furthermore, the E-commerce Marketing Lead will track, measure, and report on e-commerce marketing performance using tools like Google Analytics, Google Search Console, and social media insights. They will use data-driven insights to adjust strategies and improve lead generation efforts, providing regular reports on campaign performance, SEO rankings, and conversion rates.



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