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Sales Territory Manager
1 week ago
Job Overview:
The Field Sales (Modern trade) role is a critical position within our organization, responsible for driving sales growth by promoting and selling high-quality cashew products across designated territories.
This role requires a proactive approach to sales, the ability to work independently and as part of a team, and a strategic mindset to identify and exploit new sales opportunities.
Sales and Revenue Generation:
- Achieve monthly, quarterly, and annual sales targets.
- Identify new sales opportunities within assigned territories.
- Ensure product availability in retail outlets, supermarkets, or distributor warehouses.
Market Expansion & Promotions:
- Expand customer base by onboarding new distributors, retailers, or other clients.
- Open new sales territories and penetrate underserved markets.
- Conduct regular store visits to identify new opportunities.
- Execute promotional activities, such as product sampling or discounts.
Customer Relationship Management:
- Build and maintain strong relationships with existing stores and key accounts.
- Address customer complaints and resolve issues promptly.
- Provide after-sales support like sales optimization.
MERCHANDISING AND BRAND VISIBILITY:
- Ensure proper placement and display of products in stores are done by in-store merchandisers.
- Participate in promotional campaigns and in-store branding/activations.
- Monitor competitor activities and provide feedback to the team.
Reporting and Analysis:
- Prepare and submit sales reports, sales target breakdown and market feedback.
- Analyse sales performance and recommend strategies for improvement.
- Monitor stock levels and ensure timely replenishment in stores.
Territory Management:
- Manage a designated sales territory, ensuring effective coverage.
- Plan daily/weekly routes to maximize time and effort.
- Optimize the use of resources to cover territory effectively.
Required Qualifications & Experience:
- Minimum of Bachelor's degree in Business Administration, Marketing, or a related field.
- A minimum of 3 years of FMCG experience.
- A proven residency in Abuja to ensure a strong understanding of local terrains.
- Significant experience in modern market sales.
- Exceptional sales skills that will allow them to start performing immediately.