Brand Development Manager
5 hours ago
The Brand Development Manager at DynamicPlusAdvisory will be responsible for leading the development and implementation of brand growth strategies across various marketing channels. This role requires a strong understanding of brand development principles, as well as excellent leadership and communication skills.
Main Responsibilities:
- Develop and execute brand growth strategies that drive customer engagement and loyalty.
- Create and manage integrated brand campaigns to acquire new customers and encourage repeat business.
- Contribute to the planning and execution of trade shows, exhibitions, and promotional events.
- Write and proofread brand marketing materials, including social media posts and advertising copy.
- Coordinate with designers, animators, and printers to produce high-quality brand marketing materials.
- Manage the day-to-day handling of all social media channels, adapting content to suit different platforms.
- Foster relationships with influencers to promote the brand and support the development of new competitions and campaigns.
- Undertake audience research to inform brand development strategies and monitor, analyze, and report on brand activity performance using tools like Google Analytics and social media insights.
Requirements:
- Bachelor's degree in marketing, communications, business administration, or a related field.
- 2-4 years of experience in a brand development role.
- Strong leadership and project management skills, excellent verbal and written communication skills.
- Proficiency in digital marketing tools, social media platforms, and analytics.
- Creativity, attention to detail, and ability to work on multiple campaigns simultaneously while meeting tight deadlines.
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