Brand Development Manager

5 hours ago


Lagos, Lagos, Nigeria DynamicPlusAdvisory Full time
Brand Development Manager

The Brand Development Manager at DynamicPlusAdvisory will be responsible for leading the development and implementation of brand growth strategies across various marketing channels. This role requires a strong understanding of brand development principles, as well as excellent leadership and communication skills.

Main Responsibilities:
  • Develop and execute brand growth strategies that drive customer engagement and loyalty.
  • Create and manage integrated brand campaigns to acquire new customers and encourage repeat business.
  • Contribute to the planning and execution of trade shows, exhibitions, and promotional events.
  • Write and proofread brand marketing materials, including social media posts and advertising copy.
  • Coordinate with designers, animators, and printers to produce high-quality brand marketing materials.
  • Manage the day-to-day handling of all social media channels, adapting content to suit different platforms.
  • Foster relationships with influencers to promote the brand and support the development of new competitions and campaigns.
  • Undertake audience research to inform brand development strategies and monitor, analyze, and report on brand activity performance using tools like Google Analytics and social media insights.

Requirements:
  • Bachelor's degree in marketing, communications, business administration, or a related field.
  • 2-4 years of experience in a brand development role.
  • Strong leadership and project management skills, excellent verbal and written communication skills.
  • Proficiency in digital marketing tools, social media platforms, and analytics.
  • Creativity, attention to detail, and ability to work on multiple campaigns simultaneously while meeting tight deadlines.


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