
Marketing Strategy Lead
4 days ago
About the Job
We're looking for a highly skilled Growth Marketing Lead to join our team at BLAKSKILL LIMITED.
This role offers the opportunity to work on a wide range of marketing channels, from digital and social media to traditional marketing efforts.
Job Description
The Growth Marketing Lead will be responsible for overseeing the entire marketing function, managing campaigns across digital, social, and traditional channels.
This includes leading the marketing team, developing customer acquisition strategies, analyzing data to drive business decisions, and ensuring continuous optimization to meet growth targets.
Duties and Responsibilities
- Develop and implement comprehensive marketing strategies that drive growth and revenue.
- Manage and lead a high-performing marketing team, ensuring alignment with company goals.
- Collaborate with internal teams to ensure seamless execution of marketing campaigns.
- Analyze customer insights and campaign performance data to identify trends and opportunities for growth.
- Use analytics to optimize marketing strategies, driving higher ROI and customer engagement.
Skills and Qualifications
- Expertise in digital marketing tools (Google Analytics, SEO/SEM tools, social media platforms, etc.).
- Strong communication, leadership, and project management skills.
- Ability to analyze data and derive actionable insights.
- Strong understanding of paid ad campaigns, email marketing, content marketing, and analytics tools.
- Ability to manage a team and deliver results under tight deadlines.
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