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Strategic Growth and Engagement Leader

2 weeks ago

Ikeja, Lagos, Nigeria Whoosh NG Full time

As our Strategic Growth and Engagement Leader, you will play a pivotal role in expanding our reach and impact through innovative growth strategies.

Key Responsibilities:

• Develop and execute comprehensive growth plans to drive user acquisition, engagement, and retention.

• Analyze market trends, customer segments, channels, and markets to identify new opportunities for growth.

• Launch targeted campaigns to boost website visits and customer conversions, while monitoring and optimizing initiatives for measurable success.

User Acquisition:

Design and manage marketing campaigns across digital platforms, including social media, paid ads, SEO, and email marketing. Collaborate with the marketing team to create captivating content that resonates with our audience.

• Build strategic partnerships with vendors, agents, and influencers to amplify our reach.

• Analyze acquisition funnels to uncover areas for improvement and optimize our approach.

Data-Driven Decision Making:

Interpret user data to gain insights into behavior, preferences, and trends. Track key performance indicators (KPIs) to measure and refine our growth strategies.

• Use data insights to inform campaign decisions and enhance overall performance.

Retention and Engagement:

Implement retention initiatives such as loyalty programs, personalized messaging, and exclusive offers. Work closely with customer support to address pain points and elevate satisfaction.

• Drive repeat usage and reduce churn through targeted strategies and initiatives.

Collaboration:

Partner with cross-functional teams, including product, operations, and marketing, to align growth objectives and ensure seamless execution.