Online Presence Manager
1 day ago
We are seeking an experienced Digital Marketing Officer to join our team and drive our digital marketing efforts. As a key member of our marketing team, you will be responsible for developing and implementing digital marketing strategies that drive brand awareness, lead generation, and customer engagement.
Key Responsibilities:
- Develop and manage engaging content across digital platforms, including websites, blogs, social media, and email campaigns.
- Ensure all content aligns with marketing goals and brand guidelines.
- Plan and execute social media strategies, including content calendars, community engagement, and influencer partnerships.
- Monitor and analyze social media performance to optimize reach and engagement.
- Optimize website and content for search engines to increase organic traffic.
- Manage PPC campaigns to boost online visibility and generate targeted leads.
- Create, segment, and manage email marketing campaigns aimed at nurturing leads and promoting products.
- Analyze email performance metrics to improve campaign effectiveness.
- Track, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing with a proven track record of success.
- Strong knowledge of SEO, SEM, and analytics tools.
- Experience with marketing automation tools and CRM systems.
- Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite.
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