
Marketing Automation Expert
1 day ago
About Us:
Kisha Immigration is a licensed Canadian immigration consulting company that offers tailored guidance for individuals navigating immigration, study abroad, and residency by investment. Our comprehensive services include admissions, visas, permanent residency, and settlement solutions, ensuring a seamless relocation experience for our clients.
Role Overview:
We are seeking an experienced Growth Marketing Specialist to develop and execute digital marketing initiatives, optimize customer engagement, and manage promotional campaigns for digital products such as courses and webinars. This role will focus on marketing automation, content strategy, course launch management, and overall brand visibility.
Key Responsibilities:
1. Digital Marketing & Growth Strategy:
- Develop and execute multi-channel marketing strategies for digital products, including courses, webinars, and email campaigns.
- Optimize marketing automation processes to enhance lead generation and customer engagement.
- Implement SEO and paid advertising strategies to improve brand visibility and drive traffic.
- Analyze campaign performance metrics to refine strategies for optimal results.
- Plan and execute marketing strategies for course launches and other digital products.
- Develop customer acquisition and retention strategies through targeted campaigns.
- Collaborate with relevant teams to ensure seamless execution of marketing initiatives.
- Develop engaging content strategies that align with business objectives and resonate with target audiences.
- Manage thought leadership initiatives to build brand authority in immigration and education sectors.
- Ensure consistency in messaging across digital platforms, including the website.
- Conduct competitive analysis and gap assessments to identify growth opportunities.
- Utilize data analytics to understand customer behavior and refine marketing efforts.
- Integrate customer and cultural insights into marketing strategies.
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