Lotto Industry Specialist

23 hours ago


Ikeja, Lagos, Nigeria Betfigo Full time

Lotto Industry Expertise

We are seeking a seasoned professional with extensive knowledge of the lotto industry to join our team as a Social Media Content Manager. In this role, you will be responsible for developing, implementing, and optimizing content across various social media platforms to increase brand awareness, engagement, and customer acquisition.

  • Develop and implement a comprehensive digital marketing strategy tailored to the gaming industry.
  • Create, schedule, and manage high-quality content (graphics, videos, and copy) for social media platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.).
  • Monitor trends, industry updates, and audience insights to optimize engagement and drive organic growth.
  • Develop and manage paid social media campaigns to drive conversions and player acquisition.

Requirements

  • 2+ years of experience in digital marketing or social media management, preferably in the gaming, betting, or entertainment industry.
  • Strong understanding of social media algorithms, analytics tools, and advertising strategies.
  • Proficiency in content creation tools like Canva, Photoshop, or video editing software.
  • Experience in running paid social media campaigns (Meta Ads, Twitter Ads, etc.).
  • Strong writing and communication skills for engaging and persuasive content.
  • Ability to analyze data, generate reports, and optimize social media performance.

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