Real Estate Digital Marketing Strategist

1 month ago


Ajah Ward, Nigeria ACEROYAL ESTATES LTD Full time
Job Title

Real Estate Digital Marketing Strategist

Overview

We are seeking a skilled Digital Marketing Analyst to join our team at ACEROYAL ESTATES LTD. As a key member of our marketing department, you will play a crucial role in driving our digital marketing efforts and contributing to the company's growth.

Job Description

In this exciting role, you will be responsible for analyzing digital marketing performance and campaign results, translating data into actionable insights to improve lead generation and customer engagement. You will monitor and optimize digital campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) with a focus on the real estate market.

You will implement SEO strategies to improve website traffic and visibility, ensuring our properties are easily found by potential buyers and investors. Additionally, you will manage PPC campaigns, tracking ROI, and continuously improving ad performance to ensure maximum visibility for our listings.

Your collaboration with the marketing and sales teams will ensure all digital marketing efforts align with the company's strategic objectives and target audience. You will provide regular reports and analysis on website traffic, social media engagement, paid advertising performance, and other KPIs.

As a Data-Driven Decision Maker, you will perform A/B testing and develop data-backed recommendations for optimizing campaign performance. Utilizing tools such as Google Analytics, SEMrush, and social media insights, you will monitor performance and trends.

Requirements

To succeed in this role, you should have:

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Minimum of 2 years of experience in digital marketing, preferably with a focus on real estate or property management.
  • Solid understanding of SEO, PPC, content marketing, social media advertising, and web analytics.
  • Experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other online advertising platforms.
  • Proficiency with Google Analytics, SEMrush, or other digital analytics tools to track and report on digital performance.
  • Strong Excel skills for data analysis, and the ability to turn complex data into clear, actionable insights.
  • Excellent communication and presentation skills, with the ability to communicate complex data insights to both technical and non-technical stakeholders.

Preferred Skills include:

  • Experience with real estate marketing or familiarity with property-related online campaigns.
  • Knowledge of marketing automation tools (e.g., HubSpot, Marketo).
  • Certification in Google Analytics, Google Ads, or other relevant platforms is a plus.
  • Familiarity with CRM systems or customer databases used in real estate marketing.
Compensation

We offer a competitive salary of approximately $80,000 per year, depending on experience. The ideal candidate will be rewarded with a comprehensive benefits package and opportunities for professional growth and development.



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