Digital Marketing Specialist

3 weeks ago


Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time
Job Summary

We are seeking a skilled Digital Marketing Specialist to oversee the creation, execution, and optimization of digital marketing campaigns across multiple platforms. The ideal candidate will have a proven track record of success in digital marketing and be able to collaborate with cross-functional teams to ensure marketing initiatives align with business objectives.

Key Responsibilities:
  • Develop and manage engaging content across digital platforms, including websites, blogs, social media, and email campaigns.
  • Evaluate and refine existing content to ensure it aligns with marketing goals and brand guidelines.
  • Plan and execute social media strategies, including content calendars, community engagement, and influencer partnerships.
  • Analyze social media performance to optimize reach and engagement.
  • Optimize website and content for search engines to increase organic traffic.
  • Manage PPC campaigns to boost online visibility and generate targeted leads.
  • Create, segment, and manage email marketing campaigns aimed at nurturing leads and promoting products.
  • Analyze email performance metrics to improve campaign effectiveness.
  • Track, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
  • Leverage data insights to optimize strategies and improve ROI.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 3 years of experience in digital marketing with a proven track record of success.
  • Strong knowledge of SEO, SEM, and analytics tools.
  • Experience with marketing automation tools and CRM systems.
  • Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite.

Estimated salary: $45,000 - $60,000 per year, depending on experience.



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