Digital Marketing Specialist

1 day ago


Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time

Job Title: Digital Marketing Specialist

About Us: Blakskill Limited is a dynamic and innovative company in the technology solutions industry, seeking a talented Digital Marketing Specialist to join our team.

Salary: ₦4,500,000 - ₦6,000,000 per annum

Job Description:

Digital Strategy & Campaign Management:

  • Plan, implement, and monitor digital marketing campaigns across all digital platforms.
  • Oversee all aspects of the digital marketing department, including databases, emails, and advertising campaigns.
  • Collaborate with the retail business manager to plan and execute digital strategies for sales and conversion.

Social Media & Branding:

  • Develop and manage content for the website and social media platforms to ensure quality standards.
  • Monitor all social media platforms regularly and provide monthly performance analysis reports.
  • Increase social media platform visits, evaluate metrics, and tailor strategies accordingly.
  • Oversee contests, giveaways, and other digital projects to drive engagement.

SEO & Analytics:

  • Conduct SEO campaigns to boost website traffic and optimize content.
  • Evaluate critical metrics that affect website traffic and audience engagement.
  • Provide data-driven insights to improve marketing strategies.

Creative & Trend Adaptation:

  • Brainstorm and implement innovative growth strategies.
  • Keep up-to-date with global trends, emerging technologies, and best practices in digital marketing.
  • Ensure visual designs and digital interfaces align with brand standards.

Reporting & Coordination:

  • Prepare and submit reports on digital, social media, and branding activities to the Managing Director.
  • Coordinate with advertising and media experts to improve results.

Required Qualifications & Experience:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3-4 years of proven experience in digital marketing roles.
  • Strong understanding of digital marketing tools, analytics, and best practices.


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