Senior Marketing Director

1 month ago

Lagos, Lagos, Nigeria Prob Digital PVT LTD Full time

We are seeking a highly skilled and experienced Senior Marketing Manager to lead our marketing efforts at Prob Digital PVT LTD. As a key member of our team, you will be responsible for driving business growth through effective marketing strategies and campaigns.

About the Role

This is a challenging and rewarding role that requires a strong understanding of digital marketing channels, including SEO, SEM, email marketing, and social media. The ideal candidate will have a proven track record of managing successful marketing campaigns across multiple channels and will be able to analyze data to inform their decision-making.

The Senior Marketing Manager will work closely with our cross-functional teams to ensure cohesive and effective marketing efforts. This includes collaborating with product, sales, and customer service teams to align marketing initiatives with business objectives.

Responsibilities
  • Strategy Development:
    • Develop and implement comprehensive marketing strategies and campaigns that align with business goals and enhance brand positioning.
    • Conduct market research and competitive analysis to identify opportunities, target audiences, and industry trends.
    • Define and monitor key performance indicators (KPIs) for marketing initiatives to ensure they are measurable, actionable, and aligned with the company's objectives.
  • Campaign Management:
    • Plan, coordinate, and execute multi-channel marketing campaigns including digital, social media, email, content marketing, events, and traditional media.
    • Oversee the creation of campaign content, ensuring it is engaging, accurate, and on-brand.
    • Monitor campaign performance, optimize for ROI, and make adjustments to tactics as needed to achieve desired results.
  • Brand Management:
    • Strengthen the company's brand image through consistent messaging, visual identity, and voice across all marketing materials and customer touchpoints.
    • Maintain brand guidelines and ensure compliance across all communications and partnerships.
    • Identify opportunities for brand partnerships, sponsorships, and influencer collaborations to amplify brand reach.
  • Digital Marketing & Content Creation:
    • Lead digital marketing initiatives, including SEO/SEM, pay-per-click (PPC) advertising, social media marketing, and website optimization.
    • Collaborate with content creators to produce engaging, relevant content for blog posts, social media, newsletters, and other channels.
    • Analyze digital performance metrics to understand the customer journey, identify drop-off points, and improve conversion rates.
  • Budget Management:
    • Develop and manage the marketing budget, ensuring that funds are allocated efficiently and effectively.
    • Monitor spend against the budget and analyze ROI on marketing initiatives.
    • Provide regular updates and reports on budget performance to senior management.
  • Customer Relationship Management (CRM):
    • Utilize CRM tools to segment customer data, design targeted campaigns, and enhance customer engagement.
    • Develop loyalty programs, retention strategies, and customer journey mapping to build long-term customer relationships.
    • Analyze customer feedback and use insights to improve marketing strategies and the overall customer experience.
  • Team Leadership and Collaboration:
    • Lead and mentor a team of marketing professionals, providing direction, coaching, and support for professional growth.
    • Foster a collaborative environment by working closely with product, sales, and customer service teams to ensure alignment and synergy in all customer-facing activities.
    • Drive cross-departmental collaboration to maximize the effectiveness of integrated marketing efforts.
  • Performance Analysis and Reporting:
    • Track and analyze marketing performance metrics, such as engagement rates, conversion rates, and customer acquisition costs, to assess the effectiveness of marketing activities.
    • Prepare and present monthly/quarterly reports, insights, and recommendations to senior management.
    • Use analytics tools (e.g., Google Analytics, CRM software, and social media insights) to gather data, identify trends, and make data-driven decisions.

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