Brand Manager

6 days ago


Lagos, Lagos, Nigeria WorkNigeria Full time ₦900,000 - ₦1,200,000 per year


Brand Manager (DTC & Digital)

Reports to:Head of Growth Marketing

Work Mode:Hybrid, Contract

Location: Ikoyi

Role Purpose:
Take full ownership of the direct-to-consumer (DTC) ecosystem across the website, WhatsApp, and social media platforms, driving excellence in customer experience and sustained revenue growth.

Key Responsibilities:

  • Manage daily DTC operations including product listings, order processing, and customer engagement.
  • Coordinate and execute digital marketing campaigns and foster community engagement.
  • Oversee customer service, order fulfilment, and retention strategies to maximize satisfaction.
  • Monitor and analyze performance metrics such as sales figures, engagement levels, and repeat purchase rates.

Required Skills & Experience:

  • 3 to 5 years of experience in EduTech, PR Consulting, E-commerce, social commerce, brand management, or related fields.
  • Strong copywriting skills with proven experience in community management.
  • Analytical mindset with proficiency in using dashboards and data analytics tools.

Key Performance Indicators (KPIs):

  • Growth in DTC sales revenue.
  • Improved customer retention and satisfaction rates.
  • Increased engagement and conversion rates across owned digital platforms.



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