Brand Communications and Marketing Manager

4 days ago

Lagos, Lagos, Nigeria Belema Financial Technology Limited Full time ₦1,500,000 - ₦2,500,000 per year

The Brand Communications and Marketing Manager is responsible for shaping Belema's brand identity, overseeing all public-facing communications, and driving integrated marketing campaigns. This role requires an expert storyteller who can translate complex financial technology products into compelling, clear, and trustworthy market messaging that resonates with both B2B merchants and consumers.

Key Responsibilities
:

  • Brand Strategy and Identity:
    Define, articulate, and enforce the Belema brand voice, visual identity, and core messaging across all channels (marketing materials, digital platforms, public relations).
  • Integrated Marketing Campaigns:
    Plan and execute end-to-end marketing campaigns (both traditional and digital) to drive product adoption, lead generation, and brand awareness in key markets.
  • Public Relations (PR) and Media Relations:
    Manage and execute the company's PR strategy. Serve as the primary contact for media inquiries, draft press releases, and proactively secure positive media coverage to establish Belema as a thought leader in the FinTech space.
  • Content Strategy Oversight:
    Collaborate with the Content Specialist and Product teams to ensure all content (website copy, social media, articles, case studies) is on-brand, accurate, and strategically aligned with marketing goals.
  • Crisis Communications:
    Develop and maintain a crisis communication protocol. Lead the response team during any public events or issues to protect and manage the company's reputation and trust.
  • Market Research and Positioning:
    Conduct ongoing market research, competitive analysis, and audience segmentation to identify unique selling propositions (USPs) and optimize Belema's market positioning.
  • Compliance Review:
    Work closely with Legal and Compliance to ensure all marketing communications, claims, and public statements adhere to financial regulations and ethical standards.
  • Budget Management:
    Manage the brand and communications budget, tracking campaign effectiveness and optimizing spending to maximize ROI.

Qualifications & Experience

  • Experience:
    Minimum of 6 years of experience in brand management, marketing communications, or public relations, with at least 3 years in a leadership or managerial capacity. Experience in the
    FinTech, Banking, or Payments
    industries is highly preferred.
  • Education:
    Bachelor's or Master's degree in Marketing, Communications, Journalism, or a related field.
  • Strategic & Creative Skills:
    Proven ability to develop and execute innovative brand and marketing strategies. Exceptional copywriting and storytelling skills.
  • PR Proficiency:
    Established media relationships and a proven track record of successful PR campaign execution.
  • Compliance Awareness:
    Strong understanding of the regulatory environment governing financial services marketing and communications.

If you are a strategic communicator ready to define and scale a leading FinTech brand, we encourage you to apply.

  • Brand Manager

    2 days ago

    Lagos, Lagos, Nigeria Inter-African Marketing Full time

    As the Brand Manager, in a very close collaboration with CHANEL Paris team, you will be responsible for adapting and executing strategies on the markets to build the CHANEL brand equity, drive sales, and create memorable experiences for our clients. Strong commercial accumen and a result oriented mindset, with hands-on sales execution, driving market share...

  • Social Media Marketing Manager

    4 days ago

    Lagos, Lagos, Nigeria Raly Agency – Brand Identity & Marketing Experts Full time ₦1,500,000 - ₦3,000,000 per year

    Company DescriptionRaly Agency – Brand Identity & Marketing Experts is dedicated to helping businesses transform into memorable and impactful brands. Through creative and reliable branding solutions, we empower businesses to achieve success with strategies tailored to their needs. Our wide range of services includes brand identity design, marketing...

  • Brand and Communications Manager

    2 days ago

    Lagos, Lagos, Nigeria SRS Collection Full time

    Job Title: Brand & Communications ManagerDepartment: Brand & MarketingReports To: Head Lifestyle, Brand & MarketingLocation: Victoria IslandIndustry: HospitalityJob SummaryThe Brand & Communications Manager will be responsible for developing and executing strategies that enhance brand visibility, consistency, and engagement across all platforms. This role...

  • Deputy Brands Communication and Marketing Manager

    4 days ago

    Lagos, Lagos, Nigeria Alert Group Full time ₦600,000 - ₦1,200,000 per year

    Role PurposeTo drive the visibility, consistency, and credibility of the Alert Group brand and its subsidiaries. The Deputy Brands, Communications & Marketing Manager supports the development and execution of strategic brand and marketing initiatives to grow awareness, build engagement, and drive acquisition across all platforms.This role ensures brand...

  • Distribution & Brand Operations

    4 days ago

    Lagos, Lagos, Nigeria Globe broadcasting and communications limited Full time ₦1,500,000 - ₦3,000,000 per year

    Job Title: Coordinator — Distribution & Brand OperationsCompany: Wazobia CosmeticsLocation: Lagos, NigeriaReports To: CEOAbout Wazobia Cosmetics Wazobia Cosmetics is the home of Wazobia Perfume and Wazobia Body Spray — proudly Nigerian scents that celebrate unity, confidence, and everyday style. Our mission is to make Wazobia a household name available...

  • Brands and Communications Manager

    4 days ago

    Lagos, Lagos, Nigeria 5thWall Consulting Full time ₦4,800,000 - ₦6,000,000 per year

    5thWall Consulting - Our client, Aceroyal Estate, a subsidiary of ACEROYALPRO Services, is committed to delivering quality-assured housing for all, regardless of income level, with a vision to make dreams come true through innovation and excellence drive business success. Guided by the values of passion, effectiveness, quality, integrity, and...

  • Brand and Communications Manager

    2 days ago

    Lagos, Lagos, Nigeria Landmark Full time ₦1,500,000 - ₦3,000,000 per year

    JOB TITLE: Brand and Communications ManagerJOB LOCATION: Lagos ADVERTISEMENTJOB DETAILS:Brand Management:Develop and implement strategies to enhance and promote the organization's brand.Ensure consistent messaging and branding across all communication channels.Monitor and Analyze market trends and competitors to identify opportunities and threats to the...

  • Brand & Communications / PR Manager

    2 weeks ago

    Lagos, Lagos, Nigeria Tuteria Full time ₦1,500,000 - ₦3,000,000 per year

    Job SummaryThe Brand & Communications / PR Manager will lead all brand storytelling, public relations, and strategic communications initiatives across Tuteria's ecosystem, including Tuteria Plus, TuteriaPrep, Medbuddy Academy, Medbuddy Care, and other future business lines.The ideal candidate will shape how millions of people perceive, love, and engage with...

  • Digital Marketing and Brand Communications Executive

    2 weeks ago

    Lagos, Lagos, Nigeria Sigma Consulting Group Full time ₦1,800,000 - ₦3,600,000 per year

    Digital Marketing and Brand Communications Executive Reports To: Hospital Manager and Chief Executive Officer (CEO) Location: Lekki, Lagos Employment Type: Full-Time Work Structure: Hybrid (3 Days Field / 2 Days On-site) Salary Range: 200, ,000 Monthly (Based on Experience) Experience Level: 3 - 5 Years Job Summary We are seeking a creative, data-driven, and...

  • Brand & Marketing Manager

    2 days ago

    Lagos, Lagos, Nigeria Finwerd Flavours & Fragrances Full time ₦700,000 - ₦1,400,000 per year

    Job Title: Brand & Marketing ManagerTeam: Brand & MarketingReports To: Managing Director, AfricaJob Type: Full Time/OnsiteLocation: Lagos, NigeriaRole Description:As the Brand & Marketing Manager at Finwerd Flavours & Fragrances, you serve as the strategic custodian of the brand, ensuring that all internal and external communications reflect the company's...