Product Manager, Wallet Acquisition
2 days ago
JOB TITLE: Product Manager, Wallet Acquisition
JOB LOCATION: Lagos
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JOB DETAILS:
- Ensures implementation of Wallet acquisition strategies to meet defined targets.
- Manages assigned channels of Wallet acquisition to ensure target achievement by the Business Units.
- Generates ideas to develop products and channels for Wallet acquisition.
- Analyses performances along Wallet activations to generate insights for decision-making
- Presents daily, weekly, monthly and quarterly performance reports across Wallet activation Channels to track target achievement.
- Relates with field sales officers to resolve/escalate issues so set targets are achieved.
- Ensures prompt resolution of issues/enquiries to satisfy internal customers to ensure the Bank is Top 3 in customer service.
- Maintains security of information in line with the principles and policies in the Information Security Handbook.
- Mine and pool customer data to track behaviors and design strategies for engagement.
- Online marketing and customer acquisition.
- Data mining and interpretation for business development.
- Responsible and accountable for risk management of his/her business.
- Work with the BUs to identify new markets that present opportunities for business.
- Consistently review the existing Products/Channels (monthly, Quarterly and Annually).
- Attend and make presentations at various SBUs monthly/quarterly performance review sessions.
- Be a part of the technical implementation of products and channels by contributing to design, participation at UATs and Pilot Testing Exercises.
- Design Business Requirement Documents for implementations.
- Increase value derived from customer by devising strategies and processes that encourage upwards migration across Firstmonie Wallet Tiers.
- Carry out other responsibilities as assigned by the Head, Personal Banking.
- Develop & implement strategies for the effective monitoring/tracking of Products.
- Work closely with M&CC, BU and other stakeholders to ensure FirstBank's Consumer
- products are highly visible in the market.
- Coordination of market storms and other marketing drives to acquire new accounts.
- Initiate promotional activities/schemes in conjunction with reputable auto & equipment
- vendors that are aimed at selling these products in a smart and creative manner.
- Serve as a contact person for resolution of acquisition channel issues/challenges.
Requirements
Education:
- Minimum Education: First Degree in any relevant discipline.
- Higher degrees /MBA/professional certifications compulsory
Experience:
- Minimum experience: 2 years of general banking experience.
Key Competency Requirements
Knowledge:
- Extensive knowledge of competitor products and their application
- Banking structure, policies and procedures.
- Core Business Processes
- Data Gathering and Analysis
- Regulatory Compliance
- Project Management -Agile Methodology
- Banking Operations
- Extensive knowledge of FirstBank's services/products
- Relationship management with Field force
Skill / Competencies:
- Ability to evaluate needs of customers, and determine what products or service would best serve those needs
- Interpersonal skills
- IT and Computer appreciation
- Communications skills (written and oral)
- Selling and marketing skills
- Must be self-solution driven, proactive and have acceptable knowledge of the business environment
- Attention to details
- Reasoning and Analytical Skill.
HOW TO APPLY
To apply for the ongoing First Bank job opening, visit the job APPLICATION PORTAL to submit your application
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