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Digital Marketing Manager

3 weeks ago

Lagos, Lagos, Nigeria Brandcery® Full time

Overview

We are seeking a strategic and creative
Digital Marketing Manager

who excels in digital strategy, storytelling, content writing, and building relationships with KOLs/influencers. This role requires someone who can shape brand narrative, create compelling content, and drive measurable growth across digital channels.

Key Responsibilities

1. Strategy, Storytelling & Content Writing

  • Develop and execute a digital marketing strategy aligned with business goals.
  • Craft clear, compelling, and persuasive copy for websites, social media, ads, emails, blogs, and campaigns.
  • Build and maintain the brand story, ensuring all messaging is consistent in tone, voice, and narrative direction.
  • Translate insights, trends, and customer behaviors into story angles and creative concepts.

2. KOL, Influencer & Community Building

  • Identify, recruit, and manage relationships with KOLs, influencers, creators, and brand advocates.
  • Build an influencer pipeline across tiers (macro, micro, nano) for sustained brand visibility.
  • Co-develop campaigns with creators and manage contracts, deliverables, and performance tracking.
  • Strengthen community engagement through creator-driven content and strategic partnerships.

3. Digital & Performance Marketing

  • Plan, run, and optimize paid ads across Google, Meta, TikTok, LinkedIn, and display networks.
  • Implement SEO/SEM strategies to grow organic visibility and website ranking.
  • Manage email marketing campaigns, automation flows, segmentation, and retention-focused messaging.

4. Content & Social Media Management

  • Lead content planning and production across all digital touchpoints.
  • Write and review content for blogs, landing pages, scripts, newsletters, product pages, and social content.
  • Oversee social media calendars, engagement, community conversations, and brand tone.
  • Collaborate with designers and video teams to produce high-quality visuals and narrative-driven content.

5. Analytics, Measurement & Optimization

  • Track and analyze performance using Google Analytics, Ads Manager, CRM dashboards, and other tools.
  • Generate weekly/monthly reports with insights and improvement recommendations.
  • Run A/B tests to refine messaging, creative, user journeys, and landing page performance.

6. Collaboration & Leadership

  • Work with cross-functional teams: product, design, sales, operations, and agencies.
  • Mentor junior marketers, content writers, influencers managers, and social media staff.
  • Manage marketing budgets covering paid ads, creative production, and influencer partnerships.

Requirements

  • Bachelor's degree in Marketing, Communications, English, Business, or related field.
  • 3–5+ years of hands-on digital marketing experience.
  • Strong storytelling and professional content writing skills.
  • Proven experience in managing KOLs, influencers, and creator campaigns.
  • Proficiency in SEO, SEM, social media, email marketing, and analytics tools.
  • Data-driven mindset with strong analytical and reporting capabilities.
  • Excellent communication, creativity, and cross-functional project management skills.

Nice-to-Haves

  • Experience with content shoots (photo/video) and creative direction.
  • Familiarity with AI tools for content and automation.
  • Basic design skills (Canva, Figma, Adobe Suite).
  • Experience in e-commerce, SaaS, lifestyle, or tech-driven brands.