Marketing Manager

7 days ago

Lagos, Lagos, Nigeria Archware Technologies International Full time ₦1,200,000 - ₦2,400,000 per year
Archware Technologies International
Marketing & Communications

Lagos Full Time

IT & Telecoms NGN 400, ,000

Job Summary

A results-driven marketing manager to lead and execute revenue-focused marketing strategies for Archware Technologies International Limited. The ideal candidate will combine strategic thinking with hands-on execution to drive lead generation, increase market penetration, and deliver measurable revenue growth across our target sectors

  • Minimum Qualification : Degree
  • Experience Level : Senior level
  • Experience Length : 5 years
  • Working Hours : Full Time
Job Description/Requirements

Responsibilities:

  • Develop and execute marketing strategies and campaigns with clear revenue targets, focusing on lead generation, conversion, and client retention.
  • Conduct thorough market research to identify and prioritize high-potential customers for all our offerings and products
  • Build and maintain a comprehensive client database, categorizing institutions by potential revenue value and engagement status.
  • Drive pipeline growth through targeted field marketing activities, collaborated digital campaigns, and partnerships.
  • Set monthly and quarterly revenue goals in collaboration with management, and lead the marketing team in achieving or surpassing those targets.
  • Supervise and support the marketing team to generate qualified leads and ensure proper follow-up that translates into actual sales and subscription revenue.
  • Work closely with the product team to align marketing efforts with product offerings and monetization strategies.
  • Track and analyze campaign ROI, lead conversion rates, and revenue performance, providing regular reports and recommendations to management.
  • Develop and maintain strong relationships with key clients, ensuring repeat business and upselling opportunities to maximize lifetime customer value.
  • Monitor competitor activities and market trends to identify new revenue opportunities and strategic advantages.
  • Ensure timely submission of daily, weekly, and monthly reports on marketing and revenue performance.

Requirements:

  • Bachelor's degree in marketing, business administration, or a related field.
  • Minimum of 5 years of proven experience in marketing, business development, or revenue growth roles, ideally within the education or technology sector.
  • Strong ability to develop and execute marketing strategies and campaigns focused on lead generation, conversion, and client retention.
  • Proficiency in market research, data analysis, and performance tracking to measure ROI, lead conversion, and revenue outcomes.
  • Demonstrated experience in leading and mentoring a marketing team to achieve or exceed revenue targets.
  • Hands-on experience with CRM systems, digital marketing tools, and analytics platforms.
  • Excellent written and verbal communication skills, with the ability to engage effectively with internal teams and external clients.
  • Strong cross-functional collaboration skills, particularly with product, sales, and management teams.
  • Proven ability to build and maintain long-term client relationships and identify upselling opportunities.

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