Digital Marketing Executive

4 days ago

Lagos, Lagos, Nigeria Talent Accelerator Africa Full time ₦200,000 - ₦400,000 per year

Our client is a foremost payment, telecom, and enterprise solutions company. They have developed a digital transformation across various industries like telecommunications, enterprise operations, payment systems, cybersecurity, and software development, and inspired a wave of change they are looking to hire a Marketing Executive.The successful candidate will be responsible for developing and implementing marketing strategies to promote our products/services, build brand awareness, and drive sales.

Key Responsibilities:


• Execute developed marketing strategy/campaigns across various channels (social media, email, blog, etc.).


• Conduct market research to identify trends, opportunities, and challenges for viral content promotion.


• Monitor industry trends, competitor activity, and market developments to inform brand marketing brainstorm and activities.


• Write engaging content for various marketing channels, including social media, blog posts, press and email campaigns.


• Create high-quality content for social media platforms, including design direction, reel videos, video hosting, picture modeling, event hosting and post captions.


• Develop and support engagement campaigns to drive brand awareness, customer loyalty, and sales on social media, blog and email.


• Collaborate with cross-functional teams (sales, product, creative) to align marketing strategies with business objectives.


• Manage and maintain our social media presence, including creating and scheduling posts, responding to comments, and analyzing engagement metrics.


• Compile reports, analyze campaign results, track key performance indicators (KPIs), and provide insights for future marketing initiatives.


• Manage and maintain our marketing budget, ensuring timely and cost-effective execution of marketing campaigns.

Requirements


• Bachelor's degree in degree in Marketing, Communications, or a related field.


• 3-4 years of experience in marketing, preferably in similar industry.


• Proven track record of developing and executing successful marketing campaigns.


• Ability to work in a fast-paced environment and meet deadlines.


• Excellent communication, creative, and analytical skills.


• Strong knowledge of marketing principles, tactics, and tools (social media, email marketing, etc.).


• Familiarity with marketing automation platforms and analytics tools.

PS: Salary - 400,000, Hybrid

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