Strategy and Insights Manager
2 weeks ago
*Job Title: Strategy and Insights Manager*
Location: Lagos, Nigeria
Industry: Advertising / Media
Employment Type: Full-time
*About the Role*
Our client, a leading company in the advertising and media industry, is seeking to hire a Strategy & Insights Manager to drive strategic thinking, insight development, and campaign planning across multiple brands.
The ideal candidate will have deep experience in brand strategy, consumer insight, and communication planning — with a strong background in working on brands in FMCG, Banking, Fintech, Telecoms industries.
*Key Responsibilities*
Develop clear and compelling brand and communication strategies grounded in consumer insights and data.
Partner with creative, media, and client service teams to translate strategic thinking into winning creative briefs.
Lead research efforts to uncover cultural, behavioral, and market insights that guide campaign direction.
Present strategic recommendations to clients with confidence and clarity.
Evaluate campaign outcomes to measure effectiveness and apply learnings to future work.
Support business development teams with strategic direction during pitches and proposal development.
Keep up to date with emerging media trends, digital behaviors, and cultural shifts that influence brand communication.
*Requirements*
Bachelor's degree in Marketing, Communications, Business, or related field (Master's degree is an added advantage).
5–7 years' experience in strategy, planning, or insights roles within reputable advertising agencies.
Demonstrated ability to turn research and data into actionable brand insights.
Strong understanding of communication strategy, consumer behavior, and creative processes.
Excellent presentation, storytelling, and collaboration skills.
Proficiency with research tools and data analysis platforms (e.g., Kantar, Nielsen, social listening tools) is a plus.
A strong mix of strategic depth, curiosity, and creative instinct.
*Core Competencies*
Strategic Thinking & Analytical Ability
Insight Generation & Storytelling
Collaboration & Leadership
Creativity & Innovation
Client Relationship Management
*Remuneration*
Competitive and commensurate with experience.
*How to apply:*
Send Cvs to
Job Type: Full-time
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