Digital Strategy and Communications Lead

3 days ago

Lagos, Lagos, Nigeria SKOT Communications Full time

Overview:

  • As our Digital Strategy & Communications Lead, you will play an important role in driving the digital transformation of our organization and leading digital strategy for a wide range of clients across different sectors, while effectively communicating our brand message to target audiences.
  • You will be responsible for developing and executing comprehensive digital frameworks that align with identified business objectives, enhance online presence, and drive growth.
  • This role requires a strategic thinker with a deep understanding of digital marketing, communication principles, media, consumer behavior, and emerging trends in the digital landscape.

Responsibilities:

  • Develop and implement a digital strategy that aligns with the client's overall goals and objectives.
  • Identify opportunities for leveraging digital channels to reach target audiences and drive engagement.
  • Ensure that digital content is aligned with brand messaging, tone, and style guidelines.
  • Develop a content calendar and plan content initiatives to support key campaigns and initiatives.
  • Conduct thorough industry research and analysis to understand market trends, competitive landscapes, and customer preferences and adjust strategies accordingly.
  • Collaborate with account management teams to develop and optimize digital content across various platforms, but particularly social media and ensure integration into marketing and communication plans and overall business objectives.
  • Oversee digital marketing campaigns, content strategies including paid advertising, search engine optimization SEO, and social media marketing and monitor performance.
  • Develop targeting strategies to reach specific audience segments and maximize campaign effectiveness.
  • Utilize data analytics tools to track and analyse digital performance metrics, such as website traffic, conversion rates, and customer engagement.
  • Generate insights from data analysis to inform decision-making and drive continuous improvement.
  • Cultivate relationships with media outlets, influencers, and industry stakeholders to secure media coverage and partnerships.
  • Prepare regular reports to stakeholders, highlighting key metrics, insights, and recommendations for improvement.

Qualifications:

  • Bachelor's degree in Marketing, Digital Marketing, Media & Communications or relevant fields.
  • Atleast 6 years experience in digital marketing, digital strategy, or related roles.
  • Deep understanding of digital technologies, platforms, and trends.
  • Strong analytical skills and proficiency in data analysis tools e.g., Google Analytics, Adobe Analytics, SEO, SEM, social media marketing, and email marketing.
  • Excellent communication and leadership skills, with the ability to inspire and motivate teams.
  • Strategic thinker with the ability to translate business objectives into actionable digital strategies.
  • Creative problem solver with a passion for innovation and continuous improvement.
  • Ability to manage multiple projects simultaneously and work effectively in a fast-paced, dynamic environment.

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