Sales and Marketing Lead

1 week ago

Lagos, Nigeria Careers.giftmanufacturing Full time

ROLE OVERVIEW

The incumbent will be responsible for driving the growth of the business, and its partner companies, by generating new business opportunities and leads. The incumbent will also further contribute the to the business’s marketing by improving the brand’s market position. This includes developing marketing strategies and tactics, product demonstration, sales techniques implementation, sales control systems and driving the sales team.

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITY:

Grow the marketing team, and coordinate all marketing/sales activities and policies, to achieve the company’s business strategies.
Drive the Business Development /Marketing function by building and sustaining business relationships with high-level stakeholders, individuals and organizations.
Develop strategies for market penetration and brand development, to maximize profitability, and achieve stakeholders’ objectives.
Carry out due diligence on all business leads, and propose potential business sales, by contacting potential partners; discovering and exploring opportunities.
Stay up-to-date with the latest trends and best practices in online marketing and measurement.
Close new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.
Provide feedback to Executive Management regarding competitive offerings, prospect needs and general product development ideas.
Drive increased revenue and profit generation to achieve business growth, by at least 20% annually.
Evaluate emerging technologies and provide thought leadership and perspective, for adoption within the business as appropriate.
Demonstrate key knowledge of the Nigerian private and public sector, and how government contract bids are made.
Screen potential business deals by analyzing market strategies, deal requirements, deal potential, and financials; evaluating options, resolving internal priorities, and recommending equity investments where appropriate.
Develop negotiating strategies and positions by studying integration of new ventures with the company’s strategies and operations; examine risks and potentials, estimating the business's needs and goals.
Carry out PESTLE and SWOT analyses; to keep abreast of market trends, and send same to Executive Management as monthly and quarterly business reports.
Protect the organization's value by keeping information confidential, and operating with the highest ethical standards.
Create a social media calendar for the quarter and the year, and work with the customer service and graphics teams to ensure post deadlines are met.
Oversee all social media posts, engagements, and live events – on and offline.
Oversee customer support processes and organize them to enhance customer satisfaction by:
a.Reviewing all previous-day client interactions on all communication channels before the start of a new day, and
identifying opportunities for process improvement.
b.Reviewing all brand communications (both digital and non-digital media) to ensure adherence to established brand
Standard.

PROFESSIONAL REQUIREMENTS

Bachelor’s Degree in Marketing, Management, Business Administration or any relevant discipline.
An MSc in Marketing or an MBA, would be an added advantage.
A minimum of 5 years’ experience, in a similar managerial position is required.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Demonstrable experience leading and managing marketing database, email, social media and display advertising campaigns.
A proven track record of increasing revenue.

KEY COMPETENCIES/SKILLS

Superb stakeholder and relationship management skills.
Excellent project management skills.
Strong analytical skills and data-driven thinking.
Ability to multi task effectively.
Excellent negotiation skills, with a proven track record of successfully pitching for new business.
Superb proposal writing and reporting Skills.

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