Digital Marketing Strategist for B2B Services

5 days ago


Abuja, FCT, Nigeria ITC WORLDWIDE Full time
Overview

We are seeking a highly skilled Digital Marketing Strategist to join our team at ITC WORLDWIDE. The ideal candidate will have 5+ years of experience in B2B digital marketing, targeting CFOs, CIOs, and high-level executives in Finance and IT.

Estimated Salary: $120,000 - $150,000 per yearAbout the Role

The successful candidate will be responsible for defining and executing on the marketing and lead generation strategy at ITC for all of their core service lines, including Finance Transformation & Outsourcing, IT Managed Services, and Robotic Process Automation.

The Marketing Manager will work closely with the commercial and executive team at ITC to understand the company's positioning and go-to-market strategy in order to implement the marketing tactics required to generate the expected number of qualified sales leads in the United States & EU, which is the target market for the company.

Main Responsibilities
  • Become an expert on ITC marketing positioning, differentiators, and target audience.
  • Own content calendar creation, coordination, and execution with the input and support from the Practices.
  • Manage content copywriters, reviewing and approving the quality of their work.
  • Support the creation of messaging and copy for marketing tactics, including website copy, paid ads, social media, webinar outlines, guides outlines, infographics, videos, etc.
  • Lead the successful coordination and execution of webinars and events.
  • Continue enhancing ITC branding and brand awareness across the digital channels.
  • Plan and execute inbound and digital marketing program, including website operations, SEO/SEM, social media, and advertising campaigns.
  • Manage the day-to-day relationship and performance of the Digital Marketing In-house Agency, with the support of a Digital Marketing Lead that will report to the Marketing Manager.
Requirements
  • MS degree in Marketing, business administration, or related field.
  • Fully bilingual in English and Spanish/French/Arabic/Cantonese/German.
  • 5+ years of experience in B2B digital marketing for a similar services company targeting CFOs, CIOs, and high-level executives in Finance and IT.
  • Enjoys and brings experience managing direct reports and agencies.
  • Strong analytical skills and data-driven thinking.
  • Demonstrable experience leading and successfully managing digital marketing in B2B services companies.
  • Highly creative with experience in identifying target audiences and devising content and digital campaigns that engage, inform, and motivate.
  • Up-to-date with the latest trends and best practices in digital marketing and Account Based Marketing (ABM).
  • Strong understanding of Search Engine Optimization (SEO) processes to effectively manage the performance of the in-house Agency and SEO resources under management.


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