Strategic Marketing Manager for Digital Growth
1 week ago
ITC WORLDWIDE is seeking an experienced Strategic Marketing Manager to lead the development and execution of its digital marketing strategy. Located in Abuja, this role will play a critical part in driving business growth through effective online marketing campaigns.
The successful candidate will be responsible for defining and executing on the marketing and lead generation strategy at ITC for all core service lines, including Finance Transformation & Outsourcing, IT Managed Services, and Robotic Process Automation. They will work closely with the commercial and executive team at ITC to understand the company's positioning and go-to-market strategy to implement the marketing tactics required to generate expected sales leads.
This role will focus on content coordination and execution, as well as managing digital marketing channels, including paid ads, SEO, website operations/UX, social media, and webinars. The Marketing Manager will oversee a team of direct reports and agencies, ensuring the success of digital marketing campaigns.
Responsibilities:
- Becoming an expert on ITC marketing positioning, differentiators, and target audience
- Managing the creation, coordination, and execution of the content calendar with input from practices and stakeholders
- Owning the quality review and approval process for content copywriters
- Supporting the creation of messaging and copy for marketing tactics, including website copy, paid ads, social media, webinar outlines, guides, infographics, videos, etc.
- Leading the coordination and execution of webinars and events
- Continuously enhancing ITC branding and brand awareness across digital channels
- Planning and executing inbound and digital marketing programs, including website operations, SEO/SEM, social media, and advertising campaigns
- Managing relationships with vendors, including contract negotiation and vendor selection
- Identifying the latest marketing trends and insights, bringing new best practices and strategic direction to the company
- Brainstorming creative growth strategies
- Streamlining marketing and lead generation processes
Requirements:
- MS degree in Marketing or related field
- Fully bilingual in English and Spanish/French/Arabic/Cantonese/German
- 5+ years of experience in B2B digital marketing for similar services companies targeting CFOs, CIOs, and high-level executives in Finance and IT
- Experience managing direct reports and agencies
- Strong analytical skills and data-driven thinking
- Demonstrable experience leading digital marketing in B2B services companies
- Highly creative with experience identifying target audiences and devising engaging content and campaigns
- Up-to-date with the latest trends and best practices in digital marketing and Account Based Marketing (ABM)
- Strong understanding of Search Engine Optimization (SEO) processes
- Experience working with popular keyword and SEO tools
- Experience working with CMSs and building administering content in multiple environments
- Familiarity with writing and editing content for SEO
- Solid knowledge of web analytics platforms and tag management systems
- Experience managing PPC and Paid Ads Programs
- Working knowledge of HTML
- Continuous obsession with improvement and campaign optimization
- Exceptional attention to detail and communication skills
Estimated Salary: ₦45,000,000 - ₦60,000,000 per annum, depending on experience and qualifications. This role offers opportunities for professional growth and development in a dynamic and innovative company.
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