Senior Pharmaceutical Marketing Director
4 weeks ago
At Tricare pharmaceuticals Nigeria Limited, we are seeking a highly motivated and experienced Senior Pharmaceutical Marketing Director to join our rapidly expanding business. This is an exciting opportunity for a seasoned marketing professional to lead our sales and marketing efforts and drive brand awareness and maximize sales of our pharmaceutical products.
About the RoleThe successful candidate will report to the Head of Sales and Marketing and be responsible for developing and executing strategic marketing plans to achieve business objectives. This includes conducting market research and analysis to identify market trends, customer needs, and competitive landscape, and incorporating findings into marketing strategies.
Responsibilities- Develop and implement comprehensive marketing strategies and plans to achieve business objectives, including product launches, brand awareness, and market expansion.
- Collaborate with product development teams to provide market insights and contribute to the development of new pharmaceutical products.
- Develop and manage marketing budgets, ensuring optimal allocation of resources for maximum return on investment.
- Oversee the creation and execution of marketing campaigns, including digital marketing, advertising, trade shows, conferences, and promotional activities.
- Collaborate with the sales team to develop sales support materials, training programs, and promotional tools to enhance sales effectiveness.
- Track and analyze marketing campaign performance, monitor market trends, and adjust marketing strategies as needed to achieve business objectives.
- Establish and maintain relationships with key opinion leaders, healthcare professionals, and relevant industry stakeholders.
- Stay up-to-date with industry developments, regulatory guidelines, and compliance requirements to ensure marketing activities adhere to legal and ethical standards.
- Bachelor's degree in Pharmacy or a related field (MBA is an advantage).
- Minimum of eight years of experience in marketing roles within the pharmaceutical, manufacturing, or healthcare industry.
- Proven track record of developing and implementing successful marketing strategies and campaigns.
- In-depth knowledge of the pharmaceutical industry, including regulatory guidelines, market dynamics, and competitive landscape.
- Strong analytical and problem-solving skills, with the ability to interpret data and market research to make informed decisions.
- Excellent written and verbal communication skills, with the ability to effectively present and communicate complex concepts.
- Strong leadership and team management skills, with the ability to inspire and motivate a team towards achieving common goals.
- An attractive and competitive salary package, estimated to be around ₦30 million per annum.
- A dynamic and fast-paced work environment that encourages innovation and creativity.
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