Senior Marketing Director for Pharmaceutical Expansion

1 day ago

Lagos, Lagos, Nigeria Tricare pharmaceuticals Nigeria Limited Full time

Tricare pharmaceuticals Nigeria Limited is seeking an experienced Deputy Head of Sales and Marketing to drive business growth through effective marketing strategies. This role is a critical component of our expansion efforts, requiring a highly motivated and seasoned professional with a deep understanding of the pharmaceutical industry.

Job Overview

The successful candidate will report directly to the Head of Sales and Marketing and be responsible for developing and executing strategic marketing plans to increase brand awareness and maximize sales of our pharmaceutical products. As a key member of our team, you will collaborate with cross-functional teams, including sales and product development, to ensure effective implementation of marketing strategies.

Key Responsibilities
  • Develop and implement comprehensive marketing strategies and plans to achieve business objectives, including product launches, brand awareness, and market expansion.
  • Conduct market research and analysis to identify market trends, customer needs, and competitive landscape, and incorporate findings into marketing strategies.
  • Collaborate with product development teams to provide market insights and contribute to the development of new pharmaceutical products.
  • Develop and manage marketing budgets, ensuring optimal allocation of resources for maximum return on investment.
  • Oversee the creation and execution of marketing campaigns, including digital marketing, advertising, trade shows, conferences, and promotional activities.
  • Collaborate with the sales team to develop sales support materials, training programs, and promotional tools to enhance sales effectiveness.
  • Track and analyze marketing campaign performance, monitor market trends, and adjust marketing strategies as needed to achieve business objectives.
  • Establish and maintain relationships with key opinion leaders, healthcare professionals, and relevant industry stakeholders.
  • Stay up-to-date with industry developments, regulatory guidelines, and compliance requirements to ensure marketing activities adhere to legal and ethical standards.
  • Manage and mentor a team of marketing professionals, providing guidance, feedback, and development opportunities.
Qualifications and Requirements

To be successful in this role, you will need:

  • Bachelor's Degree in Pharmacy (MBA is an advantage)
  • Minimum of eight years of experience in marketing roles within the pharmaceutical, manufacturing or healthcare industry
  • Proven track record of developing and implementing successful marketing strategies and campaigns
  • In-depth knowledge of the pharmaceutical industry, including regulatory guidelines, market dynamics, and competitive landscape
  • Strong analytical and problem-solving skills, with the ability to interpret data and market research to make informed decisions
  • Excellent written and verbal communication skills, with the ability to effectively present and communicate complex concepts
  • Strong leadership and team management skills, with the ability to inspire and motivate a team towards achieving common goals
  • Proficiency in marketing software and tools, as well as digital marketing platforms
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
  • Strong attention to detail, organizational skills, and the ability to meet tight deadlines
Estimated Salary

The estimated salary for this position is approximately N25 million per annum, commensurate with experience and qualifications.

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