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Digital Marketing/Brand Communication Specialist
11 hours ago
Skillful professionals are required to drive the success of Smile360 Dental Specialist in digital marketing and brand communications. As a Digital Marketing/Brand Communication Specialist, you will develop, execute, and manage comprehensive digital marketing strategies that enhance our online presence and attract new patients. This role involves managing social media platforms, creating engaging content, executing online advertising campaigns, and analyzing performance metrics.
About Us:
Smile360 Dental Specialist is the leading dental clinic in Nigeria that stands out for its exceptional customer satisfaction. We offer a comprehensive range of first-class Standard Dental services. Our team is committed to delivering exceptional customer service and top-tier dental care, comparable to global standards.
Main Responsibilities:
- Digital Marketing Strategy Development:
- Develop and implement comprehensive digital marketing strategies to achieve business objectives.
- Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Content Creation and Management:
- Create, curate, and manage engaging and relevant content for our social media platforms, website, and blog.
- Develop multimedia content, including graphics, videos, and infographics, to enhance our online presence.
- Social Media Management:
- Manage and maintain our social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Schedule and publish posts, respond to comments and messages, and engage with our online community.
- SEO and Website Optimization:
- Optimize our website for search engines to improve visibility and ranking.
- Regularly update website content to ensure it is accurate, relevant, and engaging.
- Email Marketing and Analytics:
- Develop and execute email marketing campaigns to nurture leads and engage with existing patients.
- Monitor and analyze email campaign performance to optimize results.
- Track and analyze the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics, social media insights).
- Prepare regular reports on key metrics and provide insights and recommendations for improvement.
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