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Social Media Strategist

1 month ago

Ikeja, Lagos, Nigeria ILotbet Full time

Job Summary:

The Social Media Manager at ILotbet will be responsible for developing and executing the company's social media strategy to enhance brand awareness, drive engagement, and foster a strong online community.

This role involves managing multiple social media platforms, creating engaging content, analyzing performance metrics, and coordinating with other marketing efforts to achieve business objectives.

Social Media Strategy Development:

  • Develop and implement comprehensive social media strategies to align with business goals.
  • Stay updated on the latest social media trends, tools, and best practices to ensure the company remains competitive.

Community Engagement:

  • Monitor and respond to comments, messages, and interactions on social media channels.
  • Foster a positive community atmosphere and manage online reputation.
  • Engage with influencers and brand advocates to expand reach and promote the company's brand.

Analytics and Reporting:

  • Track, analyze, and report on social media performance using tools like Google Analytics and social media insights.
  • Provide regular performance reports and recommend improvements based on data-driven insights.

Campaign Management:

  • Plan and execute social media campaigns and promotions to drive engagement and conversion.
  • Coordinate with marketing teams to align social media campaigns with overall marketing strategies.

Advertising and Budget Management:

  • Manage social media advertising budgets and campaigns (e.g., Facebook Ads, LinkedIn Ads).
  • Optimize ad performance and ROI through continuous monitoring and adjustments.

Qualifications:

  • Proven experience as a Social Media Manager or similar role.
  • Familiarity with social media platforms and best practices.
  • Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
  • Strong written and verbal communication skills.
  • Ability to create visually appealing content with design tools (e.g., Canva, Adobe Creative Suite).

Salary: $65,000 - $80,000 per year