Marketing Strategy Lead

1 day ago


Lekki, Lagos, Nigeria O&P Solicitors Full time
Job Description:

We are seeking an experienced Marketing Strategy Lead to develop and implement comprehensive branding and communications strategies that align with our premium brand positioning and target audience.

Key Responsibilities:
  • Marketing Strategy Development: Design and implement result-oriented marketing campaigns that leverage digital and traditional marketing channels to increase brand awareness and drive customer engagement.
  • Brand Communication: Craft and deliver compelling messaging that reflects the values and identity of our premium leather products, overseeing the creation of promotional materials, social media content, and advertising campaigns to ensure consistency in branding.
  • Sales Conversion and Customer Engagement: Develop strategies to convert marketing efforts into measurable sales, interface directly with customers to understand their preferences and provide tailored recommendations to enhance their experience, and foster long-term relationships with customers to create opportunities for upselling and cross-selling.
  • Market Research and Competitor Analysis: Conduct in-depth market research to identify trends, customer preferences, and new opportunities, analyze competitors' marketing efforts, and recommend strategies to maintain our competitive edge.
  • Collaboration and Leadership: Work closely with the sales team to ensure alignment between marketing efforts and sales goals, lead and inspire the marketing team to achieve both short-term and long-term objectives.
What We Offer:
  • A competitive salary and benefits package
  • The opportunity to work with a dynamic and innovative team
  • Professional development and growth opportunities


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