General Manager

Executive Summary

The General Manager (Executive Management – Confectionery & QSR) serves as a key strategic leader responsible for setting direction, driving organisational growth, and ensuring sustained operational excellence across the confectionery manufacturing and quick-service restaurant (QSR) divisions.

This executive role combines high-level strategy with operational leadership to deliver outstanding financial performance, brand expansion, product innovation, and superior customer experience. The GM oversees multi-unit operations, leads cross-functional teams, and ensures alignment with company vision and business objectives.

Primary Responsibilities

1. Strategic Leadership & Business Growth

• Define and execute long-term business strategies for the confectionery and QSR divisions.
• Lead expansion initiatives: new outlets, franchising models, product lines, and market penetration.
• Drive annual business planning, budgeting, and multi-year growth forecasts.
• Analyze emerging trends in food retail, consumer behavior, and manufacturing to inform strategy.
• Lead digital transformation initiatives (POS, automation, ERP).

2. Executive Operational Oversight

• Provide strategic oversight of production, supply chain, quality assurance, and retail operations.
• Ensure operational systems, processes, and SOPs meet world-class standards.
• Lead initiatives that improve productivity, reduce costs, and enhance manufacturing efficiency.
• Oversee large-scale production planning, capacity utilization, and outlet service standards.
• Ensure consistent brand experience across all QSR outlets and confectionery product lines.

3. Financial Governance & Profitability

• Oversee full P&L for all business units.
• Drive revenue growth, cost optimization, and EBITDA improvement.
• Review and approve budgets, CAPEX, OPEX, and pricing strategies.
• Maintain strong financial controls and risk-management frameworks.
• Evaluate investment options and lead feasibility studies for expansion.

4. Executive Team Leadership & Organizational Development

• Build and lead high-performing teams: operations, production, QA, sales, supply chain, HR, and finance.
• Develop leadership succession plans and talent development strategies.
• Foster a culture of accountability, performance excellence, and innovation.
• Lead organizational restructuring when necessary to support growth.

5. Brand, Customer Experience & Innovation

• Champion brand positioning, customer experience, and product excellence.
• Oversee R&D, menu engineering, and new product development.
• Approve key marketing campaigns, promotions, and packaging innovations.
• Maintain executive oversight of customer satisfaction metrics and brand reputation.

6. Supply Chain, Quality & Compliance

• Ensure robust supply chain governance and strategic sourcing.
• Drive relationships with suppliers, regulatory bodies, vendors, and strategic partners.
• Oversee compliance with food safety (HACCP), NAFDAC/local regulations, labor laws, and sustainability practices.
• Implement enterprise-level quality control and audit frameworks.

7. Reporting & Stakeholder Management

• Provide periodic updates to the CEO/Board on performance, risks, and opportunities.
• Collaborate with internal stakeholders to align operations with strategic objectives.
• Represent the company in high-level negotiations, partnerships, and external engagements.

Required Qualifications & Experience

• Bachelor's degree in Business, Operations, Hospitality, Food Science, or related field.
• Master's degree (MBA) or executive leadership certification strongly preferred.
• 8–12+ years senior leadership experience in QSR, bakery/confectionery, FMCG, or multi-unit retail operations.
• Proven track record with business expansion, P&L management, and organizational transformation.
• Strong background in manufacturing operations, retail operations, and supply chain management.
• Experience with ERP/POS systems and data-driven decision-making.

Core Executive Competencies

• Strategic thinking & business acumen
• Executive decision-making & risk management
• Leadership presence and cross-functional team management
• Operational excellence & process optimization
• Innovation & product development leadership
• Strong financial governance and analytical skills
• Communication, negotiation, and stakeholder management
• Customer-centric mindset
• High level of integrity, professionalism, and emotional intelligence

Job Type: Full-time