Social Media Manager
6 days ago
Social Media Manager
Location:
Abuja / Remote
Role Type:
Part-Time / Volunteer
About TEDxMaitama
TEDxMaitama is a leading platform for ideas, innovation, and impact in Africa. We curate conversations, conferences, and community experiences that challenge norms and "rewrite the rules." Our digital storytelling is a big part of how we connect with the world — and we're expanding our team.
Role Overview
The Social Media Manager will shape, execute, and optimize TEDxMaitama's presence across all social platforms. You will craft content that elevates our speakers, amplifies our events, grows our community, and communicates our mission with clarity and creativity.
This role is ideal for someone who loves storytelling, understands digital culture, and thrives in a fast-paced, impact-driven environment.
Key Responsibilities
Content Strategy & Execution
- Develop and implement a multi-platform social media strategy aligned with TEDxMaitama's goals and event timelines.
- Plan monthly content calendars covering announcements, speaker highlights, behind-the-scenes, thought pieces, reels/shorts, testimonials, and partnerships.
- Create or coordinate the production of high-quality posts: graphics, short-form videos, clips, carousels, and thread-style content.
Community Management
- Engage with audiences across Instagram, X/Twitter, LinkedIn, Facebook, YouTube, TikTok, and emerging platforms.
- Respond to comments, DMs, and community questions with warmth, accuracy, and professionalism.
- Build conversations around key themes such as innovation, leadership, personal transformation, sustainability, and women's empowerment.
Growth & Analytics
- Track performance metrics weekly/monthly and optimize content for engagement, reach, and follower growth.
- Run experiments around formats, hooks, hashtags, and publishing times to maximize discoverability.
- Collaborate with the YouTube Manager to amplify TEDxMaitama talks and shorts.
Brand & Messaging
- Ensure consistency of tone, visual identity, and storytelling across all platforms.
- Draft captions, micro-stories, and short-form scripts that reflect TED's clarity, simplicity, and curiosity.
- Work with the Creative and Partnerships teams to support campaigns, speaker announcements, and sponsorship deliverables.
Qualifications
- Proven experience managing social media for an organization, brand, or creator.
- Strong writing, captioning, and storytelling skills.
- Ability to edit short-form videos (Reels, Shorts, TikTok) is a strong advantage.
- Familiarity with digital tools like Canva, CapCut, Adobe Suite, Meta Business Suite, and analytics dashboards.
- Passion for ideas, culture, innovation, and community-building.
What You'll Gain
- Opportunity to work with a globally recognized platform and shape narratives that influence thousands.
- Access to TEDxMaitama's ecosystem of leaders, creators, innovators, and partners.
- Hands-on experience producing content for high-impact events and campaigns.
- A creative environment where experimentation is encouraged and your ideas matter.
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