Content and Marketing team lead

Content & Marketing Team Lead (Ads, Automation, and Growth Strategy)

Location: Remote (Global)

Type: Full-Time

About Pathfinder Consulting

Pathfinder Consulting helps professionals and immigrants around the world secure global career, study, and business opportunities. We're on a mission to make career mobility and wealth creation accessible to Africans and the African diaspora through strategy, technology, and mentorship. As we enter our next phase of growth, we're rebuilding our marketing and sales engine to deliver consistent, data-driven results — and we're looking for a Content & Marketing Team Lead who can bring structure, energy, and strategic vision to our content and brand operations.

Role Overview

We're seeking a strong, results-driven Content & Marketing Team Lead with deep expertise in ads management, persuasive storytelling, and marketing automation. This person will manage the full content team, develop conversion-focused campaigns, and drive audience growth across platforms. The right candidate must be both creative and analytical — someone who can write compelling copy, design campaigns that sell, and track every effort against metrics. This role will primarily oversee marketing for our Career Coaching Programs and other high-impact products that elevate Pathfinder's brand and revenue.

Key Responsibilities

Leadership & Strategy:

• Lead the content and marketing team to execute monthly campaigns aligned with company goals.
• Collaborate with the Sales and Operations teams to align all marketing efforts with revenue targets.
• Plan and oversee two Instagram Lives per week and one webinar per month in collaboration with Sales.
• Coach and mentor content creators, ensuring consistent delivery and accountability.

Advertising & Campaign Management:

• Plan and execute high-converting Facebook, Instagram, and LinkedIn ad campaigns.
• Develop ad creatives and copy with clear CTAs that drive conversions.
• Analyze ad performance weekly and continuously optimize for cost-per-lead and ROI.
• Test new ad formats, targeting strategies, and creative ideas to increase reach and impact.

Email Marketing & Automation:

• Build and manage email automation sequences for different audience segments (career, immigration, study abroad, business).
• Use automation tools (e.g., Zoho, Mailchimp, or Active Campaign) to nurture leads and recover abandoned carts.
• Design weekly newsletters and promotional emails with persuasive storytelling and measurable outcomes.

Content Strategy & Execution:

• Oversee daily social media content, ensuring relevance, engagement, and alignment with sales campaigns.
• Ensure content is optimized for SEO, readability, and conversion.
• Create and maintain a content calendar aligned with company events, bootcamps, and special promotions (Black Friday, Cyber Monday, 12 Days of Christmas, etc.).
• Manage testimonials, stories, and user-generated content to enhance credibility and engagement.

Analytics & Reporting:

• Track weekly marketing metrics and share insights on leads, conversions, and campaign performance.
• Collaborate with the Sales Lead to adjust campaigns based on performance data.
• Monitor trends and competitors to keep Pathfinder's content fresh and relevant.

Requirements

•4–6 years of experience in digital marketing or content leadership.

•Proven experience running paid ad campaigns (Meta Ads, Google Ads, or LinkedIn).

•Strong knowledge of email marketing, lead nurturing, and automation workflows.

•Excellent copywriting and storytelling skills for persuasive selling.

•Experience managing creative teams and cross-departmental campaigns.

•Familiarity with Zoho CRM and automation tools (preferred but not mandatory).

•High energy, self-directed, and performance-driven.

What Success Looks Like (First 90 Days)

•Ads consistently running for Pathfinder's top products.

•Email automation reactivated and aligned with campaigns.

•Career Coaching and Bootcamp campaigns live and generating conversions.

•Weekly analytics reports shared with leadership.

•Improved collaboration and accountability within the content team.

Job Type: Full-time

Pay: From ₦250,000.00 per month

Application Question(s):

• Must have experience in Ads, Automation, and Growth Strategy

Experience:

• Business growth strategy: 4 years (Required)
• video editing and graphics design: 3 years (Required)
• copywriting: 3 years (Required)
• persuasive and compelling writing : 3 years (Required)
• Running of Various Ads: 3 years (Required)