Growth Marketing Manager

4 days ago

Lagos, Lagos, Nigeria PE Lifts Full time ₦900,000 - ₦1,200,000 per year

PE LIFTS specializes in designing, installing, and maintaining elevators (lifts) for various types of buildings. PE LIFTS offers a range of solutions to meet the needs and preferences of every customer, such as pneumatic Vacuum elevators, platform elevators, etc.

We are recruiting to fill the position below:

Job Position: Growth Marketing Manager

Job Location: Lagos

Employment Type: Full-time/Onsite

Reports To: HOD, Marketing

Job Description

  • The Growth Marketing Manager will be responsible for driving the company's digital growth across multiple channels.

Key Responsibilities

Website Design & Management:

  • Design, develop, and manage responsive, user-friendly websites aligned with brand identity.
  • Ensure websites are optimized for speed, SEO readiness, mobile responsiveness, and overall user experience (UX/UI).
  • Maintain hosting, domain, CMS, and resolve technical website issues.
  • Integrate and manage analytics/tracking tools to measure website performance.

Google Ads & Account Optimization:

  • Plan, create, and manage PPC campaigns across Google Ads (Search, Display, Shopping, Video).
  • Optimize campaigns through bidding strategies, ad copy improvements, and audience targeting.
  • Track KPIs such as CTR, CPC, ROI, and conversion rates, adjusting campaigns as needed.

Performance Marketing & Ads Optimization:

  • Plan, execute, and manage paid media campaigns across search, display, video, and remarketing channels.
  • Optimize campaigns through A/B testing, bidding strategies, and creative improvements.
  • Track and report on KPIs such as CTR, CPC, ROI, and conversion rates.

Google Account Management & Troubleshooting:

  • Manage and optimize company Google accounts (Google Ads, Analytics
  • GA4, Search Console, Tag Manager, Google Business Profile, Google Workspace).
  • Troubleshoot account issues such as suspensions, billing/payment errors, and policy violations.
  • Resolve technical integration errors between Google tools and company platforms.

Search Engine Optimization (SEO):

  • Conduct regular site audits, keyword analysis, and content optimization for higher rankings.
  • Implement both on-page and off-page SEO strategies, including backlink building and local SEO.
  • Monitor algorithm updates and adapt strategies accordingly.

Analytics, Reporting & Growth Strategy:

  • Integrate digital analytics tools to capture marketing performance data.
  • Provide insights and recommendations for continuous improvement of campaigns and website performance.
  • Collaborate with cross-functional teams (content, design, sales) to align marketing with business goals.

Qualifications

  • Bachelor's Degree in Marketing, IT, Computer Science, Business, or a related field.
  • Minimum of 4 years of proven experience in growth marketing, digital marketing, or performance marketing.
  • Certifications in digital marketing, analytics, or performance marketing are highly desirable.

Required Skills & Competencies:

  • Strong expertise in website design platforms
  • Hands-on experience with SEO tools.
  • Proficiency in performance marketing platforms (Google Ads, Meta Ads, etc.).
  • Ability to manage and troubleshoot digital accounts across multiple platforms.

Method of Application

Interested and qualified candidates should send their CV to: using the Job Position as the subject of the email.

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