Customer Journey Strategist

2 weeks ago


Ikeja, Lagos, Nigeria Ascentech Service Limited Full time

As a key member of Ascentech Service Limited, the Customer Lifecycle Management Manager will play a pivotal role in optimizing the entire customer journey. This strategic position involves driving customer engagement, satisfaction, retention, and growth by understanding customer behavior and designing effective touchpoints across their lifecycle.

The ideal candidate will possess strong analytical skills, with experience in data interpretation and insights generation. Proficiency in CRM tools and marketing automation platforms is also essential. The successful candidate will collaborate cross-functionally with Marketing, Sales, Customer Success, and Product teams to deliver exceptional customer experiences and unlock value at every stage of the journey.

Key ResponsibilitiesCustomer Journey Mapping
  • Develop, analyze, and optimize customer journey maps to identify friction points and improvement opportunities.
Lifecycle Campaign Management
  • Design and execute targeted campaigns to engage customers at each lifecycle stage (onboarding, adoption, retention, churn prevention, and reactivation).
Retention & Growth Strategies
  • Implement proactive strategies to reduce churn, increase customer retention, and identify upsell/cross-sell opportunities.
Data Analysis & Insights
  • Track customer metrics (e.g., NPS, churn rate, LTV, engagement) and provide actionable insights for continuous improvement.
Segmentation & Personalization
  • Build customer segments and deploy personalized experiences based on behavior, usage patterns, and demographics.
Cross-functional Collaboration
  • Work with Marketing, Product, and Customer Success teams to align messaging, develop initiatives, and ensure a seamless customer experience.
Customer Feedback Integration
  • Incorporate customer feedback into product and service improvements, collaborating with relevant departments to resolve pain points.
Technology & Tools
  • Leverage CRM platforms, marketing automation tools, and customer data platforms (CDPs) to deliver seamless and scalable CLM strategies.
Reporting & Metrics
  • Develop dashboards and reporting frameworks to monitor KPIs and demonstrate the impact of lifecycle initiatives to stakeholders.
RequirementsEducation
  • Bachelor's degree in Business, Marketing, Data Analytics, or a related field (MBA is a plus).
Experience
  • 5+ years of experience in customer lifecycle management, customer success, marketing, or CRM management.
Skills & Competencies
  • Strong analytical skills with experience in data interpretation and insights generation.
  • Proficiency in CRM tools and marketing automation platforms.
  • Excellent project management skills and attention to detail.
  • Exceptional communication and interpersonal skills with a customer-first mindset.
  • Ability to work cross-functionally in a fast-paced environment.
  • Knowledge of customer segmentation, loyalty programs, and retention strategies.


  • Ikeja, Lagos, Nigeria Ascentech Service Limited Full time

    Customer Lifecycle Management ManagerAscentech Service Limited is seeking a highly motivated and strategic Customer Lifecycle Management Manager to lead efforts in optimizing the entire customer journey. This role focuses on driving customer engagement, satisfaction, retention, and growth by understanding customer behavior and designing effective touchpoints...


  • Ikeja, Lagos, Nigeria Whoosh NG Full time

    Digital Marketing StrategistAt Whoosh NG, we're seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and engagement.Key Responsibilities:Develop Digital Marketing...


  • Ikeja, Lagos, Nigeria Whoosh NG Full time

    Digital Marketing StrategistAt Whoosh NG, we're seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and engagement.Key Responsibilities:Develop and Implement Digital...


  • Ikeja, Lagos, Nigeria Whoosh NG Full time

    Digital Marketing Strategist RoleWe are seeking a skilled Digital Marketing Strategist to join our team at Whoosh NG.Main Responsibilities:Develop Digital Marketing Strategies: Design and implement comprehensive digital marketing plans that align with our business objectives.Market Research and Analysis: Conduct thorough market research, competitor analysis,...


  • Ikeja, Lagos, Nigeria Ascentech Service Limited Full time

    Customer Lifecycle Management ManagerJob Summary:Ascentech Service Limited is seeking a highly skilled Customer Lifecycle Management Manager to lead efforts in optimizing the entire customer journey. This role focuses on driving customer engagement, satisfaction, retention, and growth by understanding customer behavior and designing effective touchpoints...


  • Ikeja, Lagos, Nigeria Whoosh NG Full time

    Key Responsibilities:Develop and Execute Digital Marketing StrategiesWe are seeking a highly skilled Digital Marketing Strategist to join our team at Whoosh NG. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and revenue.Conduct Market Research...

  • Marketing Strategist

    2 weeks ago


    Ikeja, Lagos, Nigeria PRUVIA INTEGRATED LIMITED Full time

    Job Title: Marketing ExecutiveLocation: Ikeja LagosCompany: Real EstateJob Type: Full Time We are seeking to recruit a result-oriented and well-focused Marketing Executive to capitalize on opportunities and formulate appropriate marketing and sales strategies for the expansion of the firm.The ideal candidate will be passionate about the art of marketing and...

  • Marketing Strategist

    4 weeks ago


    Ikeja, Lagos, Nigeria PRUVIA INTEGRATED LIMITED Full time

    Job Title: Marketing ExecutiveWe are seeking a highly motivated and results-driven Marketing Executive to join our team at PRUVIA INTEGRATED LIMITED. The ideal candidate will be responsible for developing and implementing effective marketing strategies to drive business growth and expansion.Key Responsibilities:Conceive and develop innovative marketing...


  • Ikeja, Lagos, Nigeria Pruvia Integrated ltd Full time

    Job Title: Business Development ManagerJob Type: Full TimeIndustry: Real EstateRemuneration:150k commission and other benefitExperience: 5-7 yearsNo. of Placement: 5We are looking for an ambitious and energetic Business Development Manager in the Real Estate Sector to help us expand our clientele. You will be the front of the company and will have the...

  • Marketing Team Lead

    4 weeks ago


    Ikeja, Lagos, Nigeria PRUVIA INTEGRATED LIMITED Full time

    Job Title: Marketing Team LeadLocation: Ikeja LagosCompany: Real EstateJob Type: Full TimeWe are seeking a dynamic Marketing Team Lead to take charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects. As the Marketing Team Lead, you will be responsible for creating strategic plans to establish and...


  • Ikeja, Lagos, Nigeria BEST SERVICE RAYA Full time

    Job Title: Digital Marketer/E-commerce SpecialistAbout the Role:We are seeking a highly skilled Digital Marketer/E-commerce Specialist to join our team at BEST SERVICE RAYA. The successful candidate will play a key role in managing and optimizing our online sales channels, driving growth and enhancing customer experience.Key Responsibilities:Develop and...


  • Ikeja, Lagos, Nigeria BEST SERVICE RAYA Full time

    Job Title: Digital Marketing SpecialistAbout Us: BEST SERVICE RAYA is a leading company in the industry, and we are looking for a highly skilled Digital Marketing Specialist to join our team.Job Description:We are recruiting to fill the position below:• As a Digital Marketing Specialist, you will play a crucial role in managing and optimizing our online...


  • Ikeja, Lagos, Nigeria Pruvia Integrated ltd Full time

    Job Title: Digital Marketing Travel ConsultantWe are seeking a highly skilled Digital Marketing Travel Consultant to join our team at Pruvia Integrated ltd. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive digital marketing strategies to drive lead generation, brand awareness, and revenue growth in...


  • Ikeja, Lagos, Nigeria PRUVIA INTEGRATED LIMITED Full time

    Key Responsibilities:1. Digital Marketing Strategy:    Develop and implement comprehensive digital marketing strategies to drive lead generation and revenue growth.    Utilize SEO, SEM, social media, email marketing, and content marketing to attract potential customers.    Monitor and optimize digital campaigns to ensure they are cost-effective...


  • Ikeja, Lagos, Nigeria Pruvia Integrated ltd Full time

    Job Title: Digital Marketing Travel ConsultantType: Full-TimeLocation: Ikeja, LagosIndustry: TourismJob BriefOur client, a leading player in the Tourism sector, seeks a highly skilled and experienced Digital Marketing Travel Consultant to join our dynamic team. The primary goal of this role is to leverage digital marketing strategies to generate qualified...


  • Ikeja, Lagos, Nigeria Pruvia Integrated ltd Full time

    Job Title: Digital Marketing Travel ConsultantType: Full-TimeLocation: Ikeja, LagosIndustry: TourismJob BriefOur client, a leading player in the Tourism sector, seeks a highly skilled and experienced Digital Marketing Travel Consultant to join our dynamic team. The primary goal of this role is to leverage digital marketing strategies to generate qualified...


  • ikeja, Nigeria Ascentech Service Limited Full time

    Job Description: Customer Lifecycle Management Manager Position: Customer Lifecycle Management (CLM) Manager Location: Ikeja, Lagos Job Summary: We are seeking a highly motivated and strategic Customer Lifecycle Management (CLM)Manager to lead efforts in optimizing the entire customer journey. This role focuses on driving customer engagement, satisfaction,...


  • Ikeja, Nigeria Whoosh NG Full time

    Digital Marketing Strategist Key Responsibilities: - Implement Digital Marketing Strategies - Conduct market research, competitor analysis, and customer insights to identify opportunities and trends in the digital landscape. Use data to inform decision-making and optimize campaigns. - Define and refine target audience segments based on demographics,...

  • Product Marketer

    7 months ago


    Ikeja, Nigeria Whoosh NG Full time

    Digital Marketing Strategist Key Responsibilities: - Develop Digital Marketing Strategies - Conduct market research, competitor analysis, and customer insights to identify opportunities and trends in the digital landscape. Use data to inform decision-making and optimize campaigns. - Define and refine target audience segments based on demographics,...

  • Marketing Teamlead

    1 month ago


    Ikeja, Nigeria PRUVIA INTEGRATED LIMITED Full time

    Job Title: Marketing TeamLead Location: Ikeja Lagos Company: Real Estate Job Type: Full Time Our client in the real estate sector is seeking a dynamic Team Lead Marketing to take charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects. As the a Teamlead Marketing, you will be responsible for...


  • Ikeja, Nigeria Pruvia Integrated ltd Full time

    Job Title: Digital Marketing Travel Consultant Type: Full-Time Location: Ikeja, Lagos Industry: Tourism Job brief. Our client, a leading player in the Tourism sector, seeks a highly skilled and experienced Digital Marketing Travel Consultant to join our dynamic team. The primary goal of this role is to leverage digital marketing strategies to generate...