Strategic Marketing and Communications Director

4 weeks ago

Lagos, Lagos, Nigeria Harvesters International Christian Centre Full time
Job Overview:

The Head of Marketing and Communications will be responsible for developing and executing comprehensive marketing and communication strategies that align with the church's mission and goals. This role involves overseeing all aspects of our marketing and communication channels, including digital media, print, public relations, and internal communications.

Key Responsibilities:
  • Strategy Development:
    • Design and implement a strategic marketing and communications plan that supports the church's mission and growth objectives.
    • Develop and manage annual budgets for marketing and communications initiatives.
  • Content Creation & Management:
    • Oversee the creation of compelling and relevant content for various platforms, including social media, website, newsletters, and promotional materials.
    • Ensure all content is aligned with the church's values and voice, while engaging the congregation and reaching new audiences.
  • Digital & social media:
    • Develop and execute digital marketing strategies, including social media campaigns, email marketing, and online advertising.
    • Monitor and analyze digital metrics to assess the effectiveness of campaigns and make data-driven decisions.
  • Public Relations & Community Engagement:
    • Cultivate relationships with media outlets and manage public relations efforts to enhance the church's visibility and reputation.
    • Coordinate community outreach programs and events to strengthen ties with local organizations and enhance the church's impact.
  • Internal Communication:
    • Develop and maintain effective internal communication channels to keep church staff, church campuses and members informed and engaged.
    • Assist in the production of internal newsletters, announcements, and other communication tools.
  • Leadership & Team Management:
    • Lead and mentor the marketing and communications team, fostering a collaborative and innovative work environment.
    • Coordinate with other departments to ensure cohesive messaging and alignment with overall church initiatives.
  • Event Promotion:
    • Plan and execute promotional strategies for church events, services, and programs, ensuring maximum participation and engagement.
Skillsets and Qualifications:
  • 1. Educational Background: A Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A Master's degree or relevant certifications (e.g., Certified Professional Marketer) is preferred.
  • 2. Professional Experience: Minimum of 14 years of experience in marketing and communications, with a proven track record of developing and executing successful strategies. At least 10 years experience in a leadership role with demonstrated ability to manage and inspire a team. Experience as a Director of a major Communications Agency or Head of Communications/Marketing of a major institution.
  • 3. Technical Skills: Proficiency in digital marketing tools and platforms, including social media, email marketing systems, and content management systems (e.g., WordPress). Strong analytical skills with experience using data to drive decision-making and measure campaign effectiveness.
  • 4. Creative & Strategic Thinking: Exceptional creativity with the ability to produce engaging content and innovative marketing solutions. Strong strategic planning abilities with experience in long-term project management and campaign development.
  • 5. Communication Skills: Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences. Strong interpersonal skills with the ability to build and maintain relationships with stakeholders at all levels.
  • 6. Cultural & Faith Alignment: Deep understanding and alignment with the values and mission of HICC. Experience working in or with religious organizations is highly desirable, with a sensitivity to the unique aspects of communicating within a faith-based context.
  • 7. Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines. Experience in event planning and execution is a plus.
Desired Attributes:
  • 1. A genuine passion for the church's mission and values, with a commitment to serving the community and fostering spiritual growth.
  • 2. Ability to adapt to changing priorities and navigate the dynamic nature of a religious organization.
  • 3. Collaborative and supportive, with a focus on building strong, effective teams and working cross-functionally.
  • 4. Creative thinker who embraces new ideas and approaches, with a willingness to experiment and take calculated risks.
  • 5. High ethical standards and integrity, with a commitment to transparency and authenticity in all communications.
Renumeration:

Salary Range: 10 to 14 million per annum

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