Data-Driven Marketing Analyst

2 days ago


Abuja, FCT, Nigeria ITC Worldwide INC Full time
Job Description

We are seeking a highly analytical and detail-oriented HubSpot Sales Marketing Analyst to support our sales and marketing teams. The ideal candidate will leverage HubSpot's CRM and marketing tools to analyze campaign performance, optimize sales and marketing processes, and provide actionable insights.

Key Responsibilities:
  • HubSpot Management:
    • Manage and maintain the HubSpot CRM, ensuring data accuracy and integration with other platforms.
    • Develop and implement workflows, email campaigns, and automation to streamline sales and marketing processes.
    • Optimize HubSpot's lead scoring and nurturing strategies.
  • Data Analysis & Reporting:
    • Analyze sales and marketing data to measure performance and identify trends.
    • Create dashboards and reports to provide visibility into key metrics, such as lead conversion rates and campaign ROI.
  • Campaign Optimization:
    • Monitor and optimize marketing campaigns to improve effectiveness.
    • Conduct A/B testing on email templates, landing pages, and calls-to-action to maximize engagement.
Qualifications:
  • Bachelor's degree in Marketing, Business, Analytics, or a related field.
  • Proven experience with HubSpot CRM and Marketing Hub.
  • Strong analytical skills and proficiency in tools such as Excel, Google Analytics, and data visualization platforms.
  • Experience with sales and marketing metrics, including lead scoring, pipeline analysis, and campaign ROI.


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