Digital Marketing Strategist for Brand Enhancement

4 days ago


Ikoyi, Lagos, Nigeria Smile360 Dental Specialist Full time
Role Overview

Smile360 Dental Specialist seeks a skilled Digital Marketing/Brand Communications Executive to drive online presence, attract new patients, and promote the brand effectively.

Key ResponsibilitiesDigital Marketing Strategy
  1. Comprehensive Campaign Planning
    • Develop and implement comprehensive digital marketing strategies to achieve business objectives.
    • Plan and execute all digital marketing campaigns, including SEO, social media, email, and display advertising.
  2. Content Creation and Curation
    • Create, manage, and curate engaging and relevant content for the clinic's social media platforms, website, and blog.
    • Develop multimedia content, including graphics, videos, and infographics, to enhance online presence.
  3. Social Media Management
    • Manage and maintain the clinic's social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn).
    • Schedule and publish posts, respond to comments and messages, and engage with the online community.
  4. Search Engine Optimization and Website Management
    • Optimize the clinic's website for search engines to improve visibility and ranking.
    • Regularly update website content to ensure it is accurate, relevant, and engaging.
  5. Email Marketing and Lead Nurturing
    • Develop and execute email marketing campaigns to nurture leads and engage with existing patients.
    • Monitor and analyze email campaign performance to optimize results.
Brand Communications and Reputation Management
  1. Brand Identity Development
    • Develop and implement brand communication strategies to build and enhance the clinic's brand identity and reputation.
    • Ensure brand consistency across all marketing materials and channels.
  2. Integrated Marketing Campaigns
    • Plan and execute integrated marketing campaigns to promote new services, special offers, and events.
    • Coordinate with internal teams and external vendors to deliver campaigns on time and within budget.
  3. Media Relations and Publicity
    • Develop and maintain relationships with media outlets and influencers to secure positive coverage.
    • Write and distribute press releases, articles, and other PR materials.
Performance Analysis and Market Research
  1. Performance Tracking and Reporting
    • Monitor and analyze the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics, social media insights).
    • Prepare regular reports on key metrics and provide insights and recommendations for improvement.
  2. Market Research and Insights
    • Conduct market research to identify trends, opportunities, and competitors' activities.
    • Use insights to inform marketing strategies and decision-making.
Qualifications and SkillsEducation and Experience

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Minimum of 3 years of experience in digital marketing and brand communications.

Proven experience managing social media platforms and digital marketing campaigns.

Experience in the healthcare or dental industry is a plus.

Soft Skills and Attributes

Excellent written and verbal communication skills.

Strong creative thinking and problem-solving abilities.

Ability to work independently and as part of a team.

Strong organizational and time management skills.

Attention to detail and commitment to delivering high-quality work.

Adaptable and open to learning new skills and technologies.

Passionate about digital marketing and brand communication.

Project management skills to handle campaigns effectively.

Awareness of current digital marketing trends and best practices.

Ability to collaborate with cross-functional teams.

Strong understanding of branding principles and how to communicate brand messages effectively.

Benefits

Competitive salary and performance-based incentives.

Health insurance.

Pension.

Professional development opportunities.

Leave.



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